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Papers tagged with "Strategy"

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Vol 12, Issue 5 (May 2026) Marketing

A Study On Brand Image Of Vijay Dairy Farm Productions Private Limited With Special Reference To Trichy

Brand Image Greatly Affects Customer Buying Behavior And Helps Companies Build Trust And Loyalty In The Dairy Industry. This Study Focuses On The Brand Image Of Vijay Dairy And Farm Products (P) Ltd, Aiming To Identify Factors That Influenc...

M. Kalaivani, Dr. S. Senthil Kumar, Dr. S. Prakash
Vol 12, Issue 4 (April 2026) Economics

A Study On Cost Analysis And Its Importance In Business Decision Making

This Study Examines Cost Analysis And Its Importance In Business Decision Making.Cost Analysis Helps Businesses Identify And Understand Different Types Of Costs.The System Enables Managers To Manage Their Expenses By Using Its Functions For...

S. Gayathri, Dr.M.D.Chinnu
Vol 12, Issue 3 (March 2026) Marketing

A Study On The Marketing Strategies Of Meesho With Special Reference To Consumer Perception In Coimbatore

The Rapid Growth Of E-commerce Has Transformed The Way Businesses Operate And Consumers Shop. Meesho, As A Leading Social Commerce Platform In India, Relies On Innovative Marketing Strategies To Attract Customers, Enhance Brand Visibility,...

Dr W Saranya, Mr.E Mahath Nivan
Vol 11, Issue 11 (November 2025) JSPM's Bhagwant Institute Of Technology, Barshi

Tours And Travels Website

This Report Outlines A Strategic Framework For The Development Or Enhancement Of The Online Presence For Vaishu Tours And Travels. In The Modern Travel Industry, A Professional, User-friendly, And Trustworthy Website Is Not Just A Digital B...

Vaishnavi Sadanand Pegada, Reshma Limbaji Pandharmise, Amruta Prakash Kamble
Vol 11, Issue 11 (November 2025) Management Studies

A STUDY ON EFFECTIVENESS OF EMPLOYEE WELFARE MEASURES ON JOB SATISFACTION AND MORALE AT SRIDEVI ENTERPRISES

This Study Examines The Effectiveness Of Employee Welfare Measures And Their Influence On Job Satisfaction And Morale Among Employees At Sri Devi Enterprises, Puducherry. Employee Welfare Is An Essential Component Of Human Resource Manageme...

R. Kamalan, Dr. A. Vinoth
Vol 11, Issue 11 (November 2025) Marketing

Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust

In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...

Viraj Kumbhar, Kaveri Shankadarwar, Aditya Kotkar, Raj Thakur
Vol 11, Issue 9 (September 2025) Marketing

A Study On Pricing Strategy Of Vodafone Idea(VI)

In The Highly Competitive Indian Telecom Industry, Pricing Plays A Pivotal Role In Shaping Consumer Choices And Market Positioning. This Study Focuses On Vodafone Idea (VI), A Brand That Has Witnessed Significant Challenges And Transitions...

Dr.Vadivel M, S.Sowmiya
Vol 11, Issue 7 (July 2025) Management Studies

INCREASING WHEELS INDIA’S SHARE OF BUSINESS WITH INTERNATIONAL TRACTORS LTD.

This Paper Is A Summary Of The Learning Experience During The 45 Day Internship Period In Wheels India Ltd, A Giant In The Automobile Wheel And Agricultural Wheel Manufacturing Business. It Was A Project-based Internship That Was To Ascerta...

Dr. U. Homiga, M. Raghavendra Prasad
Vol 11, Issue 6 (June 2025) CSE

A DRIVING DECISION STRATEGY(DDS) BASED ON MACHINE LEARNING FOR AN AUTONOMOUS VEHICLE

A Modern-day Self-sustaining Car Determines Its Driving Method By Means Of Thinking About Solely Exterior Factors (Pedestrians, Street Conditions, Etc.) Barring Thinking About The Interior Circumstance Of The Vehicle. To Overcome Above Prob...

Bukya Mohanbabu, P. Stephen Kamal, B.Sruthi, B. Koushik
Vol 11, Issue 5 (May 2025) MBA

A Study On Strategic Workforce Planning

This Study Has Been Enriched In TTK HEALTHCARE (INDIA) LIMITED To Ensure Effective STRATEGIC WORKFORCE PLANNING Of The Employees. Strategy Workforce Planning With The Deepening Integration Of The Global Economy And The Increasing Intens...

A.RAJKUMAR, DR.R.JAYADURGA
Vol 11, Issue 4 (April 2025) NA

A Study On Role Of Pricing Strategies In Business Enterprises

Pricing Strategies Refers To Act Or Plan Of Price Fixation Which Varies From Time To Time In Such A Manner He/she May Successfully Achieve The Target Of Profit Maximization Or Sales Maximization. The Core Strategies Of Business Enterprise I...

Roja PI, Dr M.D Chinu
Vol 11, Issue 4 (April 2025) Management Studies

A STUDY ON SOCIAL MEDIA EFFECTIVENESS FOR BRAND EQUITY WITH SPECIAL REFERENCE TO INFOGNANA SOLUTIONS, COIMBATORE

Social Media Has Transformed The Way Businesses Interact With Their Consumers, Offering Real-time Engagement And Brand Visibility Across Digital Platforms. It Plays A Critical Role In Enhancing Brand Equity By Fostering Brand Awareness, Loy...

Mr. M. Krishnaprakaash, Ms. S.R. Ramya
Vol 11, Issue 4 (April 2025) Management Studies

A Study On Brand Awareness

This Research Explores The Extent Of Brand Awareness That Nippon Paint Has Achieved In The Indian Market, Focusing On Consumer Perception, Brand Recall, And Recognition. Using Both Primary And Secondary Data, The Study Examines How Nippon P...

Mr. A. Abinesh, Ms. Dr.C. Meera
Vol 11, Issue 4 (April 2025) Marketing And Digital Marketing Research

A STUDY ON EFFECTIVENESS OF SOCIAL MEDIA CAMPAIGNS ON SALES WITH SPECIAL REFERENCE TO INFOGNANA SOLUTIONS, COIMBATORE

Social Media Campaigns Are Integral To Modern Marketing, Allowing Businesses To Reach Vast Audiences And Drive Sales. This Study Investigates The Effectiveness Of Social Media Campaigns With A Focus On Infognana Solutions, Coimbatore. Using...

Mr. D. Nithishpravin, Ms. S.R. Ramya
Vol 11, Issue 4 (April 2025) BRAND AWARENESS

ROLE OF BRAND AWARENESS AND BRAND LOYALTY TOWARDS CONSUMER BUYING BEHAVIOUR IN LIC SARAVANAMPATTI COIMBATORE

This Study Examines The Impact Of Brand Awareness And Brand Loyalty On Consumer Buying Behaviour With Specific Reference To Life Insurance Corporation (LIC) In Saravanampatti, Coimbatore. It Aims To Understand How Familiarity With The LIC B...

GOKUL RAMAN V, Dr. Kalaivani P

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