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Papers tagged with "Purchase"
A Study On Factors Influencing B2b Purchase Decision In Industrial Engineering Services In Fives India Engineering And Project Private Limited
Business-to-Business (B2B) Purchase Decisions Play A Significant Role In Industrial Engineering Services, Where Organizations Select Suppliers And Service Providers To Improve Operational Efficiency And Achieve Organizational Goals. The Pur...
BuySense: A Dual-Model Approach For Purchase Viability Prediction Using Amazon Review Data
This Paper Presents The BuySense, A Machine Learning Application That Predicts Whether A Product Is Worth Purchasing Based On Amazon Review Text Data. The System Builds Two Independent Binary Classifiers—a Viability Model And A Regret Model...
A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED
The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...
A Comparative Study On Online And Offline Buying Behaviour
The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...
A STUDY ON THE EFFECTIVENESS OF REGIONAL LANGUAGE ADVERTISING IN DRIVING CONSUMER PURCHASE DECISIONS
In Today’s Highly Competitive And Dynamic Marketplace, Advertising Plays A Crucial Role In Influencing Consumer Awareness, Attitudes, And Purchase Decisions. With The Rapid Expansion Of Markets And Increasing Diversity In Consumer Profiles,...
An Analysis Of The Role Of Online Reviews In Online Shopping Decisions Among Students
This Study Investigates The Influence Of Online Reviews On Students’ Shopping Behavior, Focusing On How Digital Feedback Shapes Purchasing Decisions. By Examining Patterns In Student Engagement With Product Ratings, Comments, And Recommenda...
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...
Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City
In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...
IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOR
This Literature Review Examines The Influence Of In- Fluencer Marketing On Consumer Behavior Through Various Empir- Ical And Meta-analyses On Influencer Marketing. Influencers Affect Consumer Attitudes And Purchase Intentions Positively Bec...
IMPACT OF RENEWABLE ENERGY PRICE FLUCTUATIONS IN GREEN HYDROGEN PRODUCTION CONNECTED TO HYETRON ENERGY PVT LTD, CHENNAI
This Study Examines The Impact Of Renewable Energy Price Volatility—especially From Solar—on The Economic Viability Of Green Hydrogen Production In India. Using A Questionnaire-based Survey Of Solar Energy Suppliers, It Identifies Seasonal...
BRAND LOYALTY AND CUSTOMER RETENTION IN THE INDIAN SMARTPHONE MARKET
In The Indian Smartphone Market, Brand Loyalty And Customer Retention Are Critical For Sustained Success. With Fierce Competition Among Numerous Brands, Understanding Factors Influencing Consumer Loyalty Is Essential. Moreover, The Impact O...
A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE PURCHASE OVER TRADITIONAL PURCHASE
This Study Investigates Consumer Preferences Towards Online Purchase Compared To Traditional Purchase Methods. With The Rapid Growth Of E-commerce, Understanding Consumer Behavior In The Online Shopping Environment Is Crucial For Businesses...
E-BUS PASS MANAGEMENT SYSTEM WITH GPS TRACKING SYSTEM
The E-Bus Pass Management System With GPS Tracking Aims To Revolutionize Public Transportation By Offering A Seamless User Experience For Purchasing Bus Passes And Tracking Bus Locations In Real-time. The System Comprises A User-friendly We...