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Papers tagged with "Preferences"

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Vol 12, Issue 5 (May 2026) MARKETING

A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED

The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...

M. Rithika, Dr. S. Senthil Kumar, Dr. S. Prakash
Vol 12, Issue 4 (April 2026) Commerce

A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City

This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...

Madhumitha N, Dr.J.Princy
Vol 11, Issue 10 (October 2025) B.com Professional Accounting

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY APPS (BLINKIT AND BIGBASKET) IN COIBATORE

This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of...

Sudhan.A, Dr Jenifer Thangam
Vol 11, Issue 5 (May 2025) Commerce

A Study On Customer Preference For Cosmetic Brands With Reference To Coimbatore City

The Project Work Is Entitled A " A STUDY ON CUSTOMER PREFERENCES FOR COSMETIC BRANDS WITH REFERENCE TO COIMBATORE CITY" With Special Reference To The Cosmetic Brands. The Primary Objective Of This Study Is To Measure And Analyse The Percept...

Dr.K.S.Nirmal Kumar, Monisha Violet. J
Vol 11, Issue 3 (March 2025) Commerce

A STUDY ON FACTORS INFLUENCING CUSTOMER PREFERENCES AND EXPECTATIONS IN SERVICE-BASED INDUSTRIES

Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Bran...

Dr. Kanagaraj.P, Ms.Jananisree.P
Vol 10, Issue 5 (May 2024) MBA

A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE PURCHASE OVER TRADITIONAL PURCHASE

This Study Investigates Consumer Preferences Towards Online Purchase Compared To Traditional Purchase Methods. With The Rapid Growth Of E-commerce, Understanding Consumer Behavior In The Online Shopping Environment Is Crucial For Businesses...

Meena R, Chelaanithyashri p, Vijayasree c, Yamuna M

OUTFIT SUGGESTING WEBSITE

This Research Paper Investigates The Effectiveness Of Outfit Suggesting Websites In Enhancing Fashion Engagement And User Satisfaction. With The Proliferation Of Online Shopping And The Increasing Demand For Personalized Recommendations, Ou...

Mrs Daze Thomas, Dr P Sumathi, Mr V Jayavelu

NLP APPROACH TO SENTIMENT ANALYSIS: A MACHINE LEARNING APPROACH FOR ANALYSING TWEETS

Sentiment Analysis A Technique Or Method That Is Commonly Used To Analyse The Sentiment Or Emotions Of People. This Is A Method That Is Applicable To All Occasions And This Is Also Applicable To The Global Pandemic Of The New Coronavirus (C...

Dr.P.Sumathi, Dr.T.R.Lekhaa | R.Swathiramya, Karthik A | Nivash S, Mukilesh Kumar S | Nithyasri R
Vol 10, Issue 4 (April 2024) Computer Science And Engineering

RECOMMENDATIONS FOR MUSIC BASED ON FACIAL MICRO EXPRESSIONS

FER2013 Dataset, Achieving A Recognition Rate Of 62.1%. Following Expression Identification, A Content-based Music Recommendation Algorithm Extracts Song Feature Vectors, With Music Suggestions Generated Using A Cosine Similarity Algorithm....

Dr.G.Uma Maheshwari, K. Sri Ragavi, J. Susanna
Vol 9, Issue 9 (September 2023) Commerce

A COMPARATIVE STUDY ON BRAND PREFERENCES FOR CONSUMER ELECTRONIC GOODS IN COIMBATORE CITY

This Study Examines Brand Preferences For Consumer Electronics In Coimbatore, Revealing Samsung As The Top Choice, And Audio Systems As Favored Products. Consumer Demographics, Education, And Gender Impact Preferences And E-commerce Usage....

Dr. S.S. Muruganandam, Dharmaraj. C
Vol 5, Issue 5 (May 2019) Hotel Management

A STUDY WITH SPECIFIC REFERENCE TO MINIBAR IN STAR HOTELS GUEST ROOM

The Purpose Of The Study Is To Investigate The Hotel Guest Preference For The Minibar Amenities And Features To Understand The Guest Needs And Expectations. The Efforts Will Help To Provide Products And Services Which Meets The Guest Requir...

J.S.Satish
Vol 4, Issue 3 (March 2018) Commerce

CONSUMER PREFERENCE TOWARDS COOKING OIL WITH SPECIAL REFERENCE TO WEST DIVISION IN TAMILNADU

Consumer Perception Changes As The Time Changes. These Changes Are Due To Development In Technology And New Innovations. Today Consumers Gather More & More Information On The Brands That Are Offered In The Market, And Based On The Informati...

S.Kavitha, Dr.B.Sudha

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