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Vol 10, Issue 7 (July 2024)
Commerce With Professional Accounting
BRAND LOYALTY AND CUSTOMER RETENTION IN THE INDIAN SMARTPHONE MARKET
In The Indian Smartphone Market, Brand Loyalty And Customer Retention Are Critical For Sustained Success. With Fierce Competition Among Numerous Brands, Understanding Factors Influencing Consumer Loyalty Is Essential. Moreover, The Impact O...
Dr. A. Vini Infanta, M. Raghul , R. Aksetha