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Vol 12, Issue 2 (February 2026)
Artificial Intelligence And Data Science
Immersive Augmented Reality Automotive Showroom With Real-Time Consumer Behavioral Analytics
The Automobile Retail Industry Is In A Critical Phase Re- Garding The “usability Gap” In Its Digital Transformation. Mo- Bile Applications—while Essential For Modern Business—suffer Significantly From “Information Architecture” Flaws, Where...
Augmented Reality (AR)
Consumer Behavioral Analytics
Mobile Usability
Information Architecture
AI- Powered Personalization
S.Yogeshwaran, R.Sarathi, P.Sabivarman, V.Yashwant, N.Thamizhmozhi