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Fast Food Consumption

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Fast Food Consumption

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Papers tagged with "Fast Food Consumption"

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Vol 12, Issue 3 (March 2026) MARKETING

Curiosity To Comfort: Cultural Adaptation And Consumer Trust In KFC

This Research Investigates How Cultural Adaptation Influences Consumer Trust Toward KFC In India. While Initial Interactions With The Brand Are Largely Driven By Curiosity And Global Appeal, Sustained Acceptance Depends On Cultural Comfort...

Cultural Adaptation Consumer Trust Fast Food Consumption Brand Acceptance KFC
Harish V, Dr D Sharon

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