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Papers tagged with "Brand"
A STUDY OF CUSTOMER PREFERENCES IN LENSKART
The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...
A STUDY ON COMPETITIVE ADVANTAGE OF BRITANIA BISCUITS OVER SUN FEAST WITH REFERENCE TO VELL BISCUITS PVT LTD.,
This Paper Evaluates The Competitive Dynamics Of The Indian Biscuit Industry, Comparing The Market Leader, Britannia Industries, With Its Major Challenger, ITC Limited’s Sunfeast Brand. The Empirical Investigation Is Anchored In Vell Biscui...
A Study On The Impact Of Employee Value Proposition On Employer Branding
In Today's Competitive Business Environment, Organizations Are Increasingly Focusing On Creating A Positive Work Experience To Attract And Retain Talented Employees. Employee Value Proposition (EVP) Represents The Overall Value And Benefits...
A Study On Brand Image Of Vijay Dairy Farm Productions Private Limited With Special Reference To Trichy
Brand Image Greatly Affects Customer Buying Behavior And Helps Companies Build Trust And Loyalty In The Dairy Industry. This Study Focuses On The Brand Image Of Vijay Dairy And Farm Products (P) Ltd, Aiming To Identify Factors That Influenc...
A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED
The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...
Impact Of Quick-Commerce (Blinkit, Zepto) On Urban Consumer Behaviour
This Study Investigates The Impact Of Quick-commerce Platforms — Specifically Blinkit And Zepto — On Urban Consumer Behavior In India. With The Rapid Proliferation Of Ultra-fast Delivery Services Promising Fulfilment Within 10 To 20 Minute...
A STUDY ON THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SKIN CARE PRODUCTS
The Rapid Growth Of Social Media Usage Has Significantly Transformed Marketing Practices, Particularly In The Skincare Industry. Platforms Such As Instagram, YouTube, And Facebook Have Become Powerful Channels For Product Promotion, Consume...
A STUDY ON CONSUMER LOYALTY: WHY CONSUMERS STICK TO THE APPLE BRAND
This Study Focuses On Understanding The Strategic Objectives Aimed At Building A Strong And Sustainable Business Model. The Primary Objective Is To Deliver A Seamless Ecosystem Experience That Integrates Products, Services, And Customer Int...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
Curiosity To Comfort: Cultural Adaptation And Consumer Trust In KFC
This Research Investigates How Cultural Adaptation Influences Consumer Trust Toward KFC In India. While Initial Interactions With The Brand Are Largely Driven By Curiosity And Global Appeal, Sustained Acceptance Depends On Cultural Comfort...
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
A STUDY ON EFFECTIVENESS OF TALENT ACQUISITION AT INTEGRA SOFTWARE SERVICES (PUDUCHERRY)
The Effectiveness Of Talent Acquisition Plays A Crucial Role In Ensuring Organizational Success By Attracting And Retaining Qualified Professionals. This Study, Titled “A Study On Effectiveness Of Talent Acquisition At Integra Software Serv...
Trademark Checking System: A Web-Based Automated Approach For Trademark Search And Verification
Trademark Infringement Has Become A Significant Obstacle For Emerging And Established Businesses. The Increasing Number Of Brand Registrations, The Rise Of Online Marketplaces, And Global Competition Demand A Reliable System For Trademark V...
Tours And Travels Website
This Report Outlines A Strategic Framework For The Development Or Enhancement Of The Online Presence For Vaishu Tours And Travels. In The Modern Travel Industry, A Professional, User-friendly, And Trustworthy Website Is Not Just A Digital B...
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...