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Papers tagged with "Brand"

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Vol 11, Issue 3 (March 2025) Commerce

A STUDY ON FACTORS INFLUENCING CUSTOMER PREFERENCES AND EXPECTATIONS IN SERVICE-BASED INDUSTRIES

Customer Preferences And Expectations Play A Crucial Role In Shaping The Success Of Service-based Industries. This Study Explores The Key Factors Influencing Customer Choices, Including Service Quality, Digitalization, Personalization, Bran...

Dr. Kanagaraj.P, Ms.Jananisree.P
Vol 10, Issue 12 (December 2024) NA

Comparative study of Quality of marketed product of Branded and Generic Ranax Tablet

This Study Provides A Comparative Evaluation Of Branded And Generic Ranolazine Tablets, (Ranax) Specifically Focusing On Ranozex 500 Mg, Available In The Indian Market For Managing Chronic Angina Linked To Ischemic Heart Disease (IHD). Rano...

Dr.Kapil Malviya , Dr. Sandhya Godi
Vol 10, Issue 9 (September 2024) Commerce

Consumer Satisfaction towards Fastrack Watches with reference to Coimbatore City

Client Pride, An Enterprise Term, Is A Measure Of How Products And Services Furnished Through A Company Meet Or Surpass Purchaser Expectation. It's Miles Seen As A Key Performance Indicator Inside Commercial Enterprise And Is A Part Of The...

Dr. B. Gunasekaran, R.Ruthish
Vol 10, Issue 7 (July 2024) Commerce With Professional Accounting

BRAND LOYALTY AND CUSTOMER RETENTION IN THE INDIAN SMARTPHONE MARKET

In The Indian Smartphone Market, Brand Loyalty And Customer Retention Are Critical For Sustained Success. With Fierce Competition Among Numerous Brands, Understanding Factors Influencing Consumer Loyalty Is Essential. Moreover, The Impact O...

Dr. A. Vini Infanta, M. Raghul , R. Aksetha
Vol 10, Issue 7 (July 2024) Commerce

BRAND PREFERENCE ON WOMEN COSMETICS WITH REFERENCE TO COIMBATORE CITY

Brand Preference Can Be Considered An Indicator Of The Effectiveness Of The Company’s Marketing Strategies, Customer Loyalty, And Heterogeneity Of Consumer Choices. Preference, In Marketing Signifies Desirability Or Selection Of An Alternat...

Dr. B. Gunasekaran, P Abithaa
Vol 10, Issue 6 (June 2024) Materials

EVOLUTION OF MECHANICAL BEHAVIOUR OF POLYESTER POLYMER MORTARS MODIFIED WITH RECYCLED GFRP WASTE MATERIAL

The Demand And Rate Of Consumption Increasing Day By Day With The Potential Growth In Fabrication And Manufacturing Of New Products. As A Result, There Is A Huge Number Of End-of-life (EOL) Products Are Continuously Phase Out Which Results...

Ganji Veerendra, Kotika Soma Raju, V.V.Rama Krishna
Vol 10, Issue 6 (June 2024) Management Studies

A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF HARITHAM FOODS PVT LTD , WITH SPECIAL REFERENCE TO THRISSUR DISTRICT

The Study Title “A Study On Brand Awareness And Brand Preference Of Haritham Foods Products, With Special Reference To Thrissur District .The Study's Primary Goal Is To Understand That The Customers Are Awared With Haritham Or Not. Descript...

Mr. Deepak . S, Mr. Srinivasan .M.B
Vol 10, Issue 5 (May 2024) Management Studies

ASSESSING THE INFLUENCE OF EMPLOYER BRANDING ON RECRUITMENT AND RETENTION AT TECHNOSOFT ENGINEERING PVT LTD, THANE , MUMBAI

This Study Explores The Influence Of Employer Branding On Recruitment And Retention Within Technosoft Engineering Pvt. Ltd. In Thane, Mumbai, Focusing On Its Effectiveness In Attracting And Retaining Skilled Employees. Technosoft Engineerin...

Ms.Sitara, Dr.KVS Raj
Vol 10, Issue 5 (May 2024) Management Studies

A STUDY ON BRAND LOYALTY OF DESHABHIMANI PUBLICATIONS, THRISSUR

Brand Loyalty In The Newspaper Industry Is A Pivotal Element That Ensures The Long-term Success And Sustainability Of Publications. This Study Explores The Factors That Contribute To Brand Loyalty Among Newspaper Readers, Emphasizing The Ro...

Ms. Amrutha MC, Ms. Nimisha.K
Vol 10, Issue 5 (May 2024) Management Studies (MBA)

INSIDE THE MINDS OF COIMBATORE CONSUMERS: DECIPHERING BRAND APPEAL AND PREFERENCE

Understanding Consumer Behavior And Preferences Is Crucial For Businesses Aiming To Thrive In Competitive Markets. This Study Delves Into The Psyche Of Coimbatore Consumers, Unraveling The Intricacies Of Brand Appeal And Preference Within T...

Dr. N.Balachandran, Dr.T.Vetrivel
Vol 10, Issue 3 (March 2024) B. Com With Professional Accounting

A STUDY ON IMPACT OF BRAND LOGO IN INFLUENCING CONSUMER BUYING BEHAVIOUR

Logos Are The Visual Ambassadors Of Brands, Serving As Powerful Symbols That Communicate A Company's Identity, Personality And Values. This Study Investigates The Impact Of Brand Logos On Consumer Buying Behaviour, Focusing On The Awareness...

Anushri. P. R, Dr. D. Sharon
Vol 9, Issue 9 (September 2023) Commerce

A COMPARATIVE STUDY ON BRAND PREFERENCES FOR CONSUMER ELECTRONIC GOODS IN COIMBATORE CITY

This Study Examines Brand Preferences For Consumer Electronics In Coimbatore, Revealing Samsung As The Top Choice, And Audio Systems As Favored Products. Consumer Demographics, Education, And Gender Impact Preferences And E-commerce Usage....

Dr. S.S. Muruganandam, Dharmaraj. C
Vol 8, Issue 6 (June 2022) B Com

IMPACT OF YOUTUBE AS A SOCIAL MEDIA MARKETING TOOL

The Major Factor That Has Gained Huge Importance In This Digital World Is Various Social Platform. The Main Reason Behind This Is Every Individual Can Share Their Ideas, Perspective, Opinions And Interest Through This Social Platform With O...

DR. PRINCE PAUL ANTONY. K, ROSHINI. C
Vol 8, Issue 5 (May 2022) Professional Accounting

A STUDY ON CONSUMER PERCEPTION,ATTITUDE AND SATISFACTION TOWARDS APPLE PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Technology Have Rapidly Developed Over These Past Decades And As For Everyone Knows Apple Inc. Have A Huge Part In The Advancement Of Modern Technology. This Study Is To Analyzes Consumer Perception, Attitude And Satisfaction Towards Apple...

Dr A Helda Mary, U. Aiswarya

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