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Papers tagged with "Marketing"
A STUDY ON THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SKIN CARE PRODUCTS
The Rapid Growth Of Social Media Usage Has Significantly Transformed Marketing Practices, Particularly In The Skincare Industry. Platforms Such As Instagram, YouTube, And Facebook Have Become Powerful Channels For Product Promotion, Consume...
A Study On The Marketing Strategies Of Meesho With Special Reference To Consumer Perception In Coimbatore
The Rapid Growth Of E-commerce Has Transformed The Way Businesses Operate And Consumers Shop. Meesho, As A Leading Social Commerce Platform In India, Relies On Innovative Marketing Strategies To Attract Customers, Enhance Brand Visibility,...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...
The Gap Between Food Advertising And Actual Product Quality
In Today’s World, Food Advertisements Play A Big Role In Influencing What People Buy And Eat. Companies Often Use Attractive Pictures, Catchy Slogans, And Celebrity Endorsements To Make Their Products Look More Appealing And Healthy Than Th...
A COMPARATIVE STUDY ON DIGITAL VS TRADITIONAL ADVERTISEMENTS OF MOBILE PHONES
This Study Investigates The Comparative Effectiveness Of Traditional And Digital Advertising In Today’s Marketing Landscape. A Structured Survey Of 250 Participants From Varied Demographic Backgrounds Was Conducted To Analyze Advertising Co...
A Study On The Impact Of Online Flash Sales On Consumer Buying Behaviour In Coimbatore City
The Rapid Expansion Of E-commerce Has Transformed Shopping Behavior, With Online Flash Sales Emerging As A Popular Strategy To Attract Consumers Through Time-bound Discounts And Promotional Offers. These Sales Not Only Create Excitement But...
Impact Of Influencer Marketing On Consumer Buying Behaviour: Evidence From Indian Millennials
Influencer Marketing Has Emerged As One Of The Most Dynamic Strategies In Digital Advertising, Reshaping Consumer-brand Interactions. With The Rise Of Social Media Platforms Such As Instagram, YouTube, And Facebook, Influencers Have Become...
HUMAN-AI COLLABORATION IN MARKETING DECISION- MAKING WITH SPECIAL REFERENCE TO BUSINESS LOCATED AT COIMBATORE CITY
This Study Explores The Role Of Artificial Intelligence (AI) In Marketing, With A Focus On Businesses In Coimbatore. AI Has Become A Transformative Tool That Enables Organizations To Analyse Consumer Data, Predict Buying Behaviour, Personal...
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...
DIGITAL MARKETING AND ITS IMPACT ON BUSINESS GROWTH
Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting...
A STUDY ON GROWTH AND FINANCIAL SUSTAINABILITY OF DIGITAL MARKETING AGENCIES
The Digital Marketing Industry, Has Shown Rapid Evolution In Recent Years, Driven By Technological Advancements And Increased, Internet Penetration. This Paper Aims To Study The Growth Trajectory And Financial Sustainability Of Digital Mark...
IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOR
This Literature Review Examines The Influence Of In- Fluencer Marketing On Consumer Behavior Through Various Empir- Ical And Meta-analyses On Influencer Marketing. Influencers Affect Consumer Attitudes And Purchase Intentions Positively Bec...
Strategic Integration Of Marketing 4.0 And Industry 4.0 For Competitive Advantage
The Mix Of Marketing 4.0 Focused On Customers And Industry 4.0, With Its Digital Technology, Provides A Solid Support For Changing Businesses Today. This Paper Analyzes How Firms In India Make Use Of These Technologies To Improve How They E...