Strategic Integration Of Marketing 4.0 And Industry 4.0 For Competitive Advantage

• Author(s):

  Dr.M.Vijaya Kumar | K.Sneha | C.Rathiuksha | S.Angamuthu

• Keywords:

  Marketing 4.0, Industry 4.0, Digital Transformation, Customer Loyalty, Competitive Advantage, IoT, Big Data, India.

• Abstract:

  The Mix Of Marketing 4.0 Focused On Customers And Industry 4.0, With Its Digital Technology, Provides A Solid Support For Changing Businesses Today. This Paper Analyzes How Firms In India Make Use Of These Technologies To Improve How They Engage With Customers And Stay Ahead Of Competition. By Examining More Than 200 Peer-reviewed Sources (between 2021 And 2025) As Well As Detailed Cases, We Discover Important Patterns And Outcomes. IoT, AI And Technologies Dealing With Big Data Give Personalization In Real Time And Smart Products And Their Analytics Merge Experiences People Have In Stores And Online. We Apply Thematic Synthesis Along With Careful Analysis Of Company Case Studies. Omni-channel Marketing Keeps Showing Results Like Increased Net Promoter Scores, Higher Marketing ROI (both 25 – 40%) And Greater Gains In Customer Lifetime Value. Results From India’s Companies In FMCG, Telecom And Automotive Sector Are Impressive, With Global Manufacturers In E-commerce And Manufacturing Confirming That ICE’s Approach Applies To All Sectors. We Consider ARPU, Reductions In Churn And Engagement Rates As Signals Showing Whether The Strategy Is Working. This Paper Presents A Local View Supported By Data On How Marketing 4.0 And Industry 4.0 Work Together To Give Customers Value That Promotes Sustainability.

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Other Details

• Paper id:

  IJSARTV11I5103688

• Published in:

  Volume: 11 Issue: 5 May 2025

• Publication Date:

  2025-05-27

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