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Vol 10, Issue 5 (May 2024)
Management Studies
A STUDY ON BRAND LOYALTY OF DESHABHIMANI PUBLICATIONS, THRISSUR
Brand Loyalty In The Newspaper Industry Is A Pivotal Element That Ensures The Long-term Success And Sustainability Of Publications. This Study Explores The Factors That Contribute To Brand Loyalty Among Newspaper Readers, Emphasizing The Ro...
Ms. Amrutha MC, Ms. Nimisha.K