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Vol 9, Issue 9 (September 2023)
Commerce
A COMPARATIVE STUDY ON BRAND PREFERENCES FOR CONSUMER ELECTRONIC GOODS IN COIMBATORE CITY
This Study Examines Brand Preferences For Consumer Electronics In Coimbatore, Revealing Samsung As The Top Choice, And Audio Systems As Favored Products. Consumer Demographics, Education, And Gender Impact Preferences And E-commerce Usage....
Dr. S.S. Muruganandam, Dharmaraj. C