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Papers tagged with "Retail"

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Vol 12, Issue 6 (June 2026) HUMAN RESOURCES

A STUDY OF CUSTOMER PREFERENCES IN LENSKART

The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...

PAVITHRA V, Dharani A
Vol 12, Issue 6 (June 2026) Computer Applications

BUSINESS INTELLIGENCE: A WEB-BASED BUSINESS INTELLIGENCE SYSTEM FOR REAL-TIME RETAIL ANALYTICS, DEMAND FORECASTING, AND RISK MANAGEMENT

Small And Medium Retail Businesses Frequently Face Operational Difficulties Related To Inventory Management, Stock Monitoring, Demand Estimation, And Financial Reporting. Most Shop Owners Rely On Manual Records Or Entry-level Billing Softwa...

Dr.T. Amalraj Victoire, Srinivasan S
Vol 12, Issue 6 (June 2026) Computer Applications

SMART INVENTORY SYSTEM FOR EXPIRY TRACKING AND SALES CONTROL

The Expiry Product Management And Alert System Is Designed To Assist Retail Shop Owners In Effectively Managing Inventory With A Focus On Product Expiry Tracking And Prevention Of Expired Product Sales. In Many Small And Medium Retail Busin...

Dhanush H, Mahalakshimi G
Vol 12, Issue 4 (April 2026) Commerce

A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City

This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...

Madhumitha N, Dr.J.Princy
Vol 12, Issue 3 (March 2026) Commerce With Professional Accounting

A Comparative Study On Online And Offline Buying Behaviour

The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...

Dr W. Saranya, Mr. S.Venkatesh
Vol 12, Issue 3 (March 2026) MARKETING

NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES

This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...

Dr.Vadivel M, S.Sowmiya
Vol 12, Issue 2 (February 2026) Artificial Intelligence And Data Science

Immersive Augmented Reality Automotive Showroom With Real-Time Consumer Behavioral Analytics

The Automobile Retail Industry Is In A Critical Phase Re- Garding The “usability Gap” In Its Digital Transformation. Mo- Bile Applications—while Essential For Modern Business—suffer Significantly From “Information Architecture” Flaws, Where...

S.Yogeshwaran, R.Sarathi, P.Sabivarman, V.Yashwant, N.Thamizhmozhi
Vol 11, Issue 9 (September 2025) Management

Designing Hyperlocal Dark Store Locations: A Spatial Analysis Of Tier-1 And Tier-2 Indian Cities

The Indian Quick Commerce (Hyperlocal Delivery) Market Is Undergoing Explosive Growth, Reshaping The Nation's Urban Retail Landscape. This Transformation Is Architected Around The Hyperlocal Dark Store, A Micro-fulfillment Center Pivotal Fo...

Ms. Meena Loshini S, Dr. KANNADASAN N
Vol 11, Issue 7 (July 2025) Commerce In Computer Applications

Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector

The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...

Dr. D. John Prabakaran
Vol 11, Issue 6 (June 2025) Management Studies

AN EXPLORATORY STUDY ON EMPLOYEE HEALTH AND WELFARE MEASURES IN RETAIL INDUSTRY

This Study Investigates The Prevailing Health And Welfare Measures Adopted For Employees Within The Retail Sector. With The Retail Industry Being One Of The Largest Employment Generators, Ensuring The Well-being Of Its Workforce Is Vital Fo...

Sravya R, Dr.M.Govinda Solai
Vol 11, Issue 5 (May 2025) MBA

A Study On Evaluating The Impact Of HR Policies On Employee Performance

This Investigation Aims To Assess The Influence Of Various Kinds Of Human Resouce Policies On The Performance Of Employees In The Organized Retail Sector.The Research Identifies Critical Factors Affecting Productivity And Effectiveness By...

R.Renuka, Dr.S.Sara
Vol 11, Issue 4 (April 2025) Computer Science

Retail Sales Trend Analyzer: A Streamlit-based Application For Trend Detection, Product Insights, And Forecasting

In The Competitive Retail Industry, Understanding Sales Patterns, Seasonality, And Demand Forecasting Is Crucial For Strategic Planning And Operational Efficiency. This Paper Presents An Interactive And Lightweight Web-based Application, Re...

Akashkumar V, Thamizharasan N
Vol 11, Issue 4 (April 2025) Finance

THE INFLUENCE OF FINTECH PLATFORMS ON RETAIL CUSTOMERS FINANCIAL DECISIONS WITH SPECIAL REFERENCE TO HEDGE FINANCE, KOCHI

The Study "The Influence Of FinTech Platforms On Retail Customers’ Financial Decisions" Examines The Impact Of FinTech On Consumer Behavior In Kochi, Focusing On Hedge Finance. It Uses Primary Data From Surveys And Secondary Sources To Iden...

Ms.Anupama.P, Dr.R.Suma
Vol 10, Issue 6 (June 2024) Management Studies

A STUDY ON THE RELATIONSHIP BETWEEN VISUAL MERCHANDISING AND CUSTOMER BUYING DECISIONS ON ROYAL HYPERMARKET , OTTAPALAM

This Study Explores The Influence Of Visual Merchandising On Customer Buying Decisions At Royal Hyper Market. Visual Merchandising, Encompassing The Strategic Display Of Products, Lighting, Color Schemes, Signage, And Overall Store Layout,...

Ms. Ayishathul Thansiha P, Ms. Nimisha S
Vol 10, Issue 5 (May 2024) MBA

A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE PURCHASE OVER TRADITIONAL PURCHASE

This Study Investigates Consumer Preferences Towards Online Purchase Compared To Traditional Purchase Methods. With The Rapid Growth Of E-commerce, Understanding Consumer Behavior In The Online Shopping Environment Is Crucial For Businesses...

Meena R, Chelaanithyashri p, Vijayasree c, Yamuna M

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