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A STUDY OF CUSTOMER PREFERENCES IN LENSKART
The Indian Eyewear Retail Sector Has Witnessed Rapid Transformation Driven By Digital Innovation, Shifting Consumer Lifestyles, And The Emergence Of Omnichannel Retail Models. This Paper Investigates Customer Preferences In The Indian Eyewe...
BUSINESS INTELLIGENCE: A WEB-BASED BUSINESS INTELLIGENCE SYSTEM FOR REAL-TIME RETAIL ANALYTICS, DEMAND FORECASTING, AND RISK MANAGEMENT
Small And Medium Retail Businesses Frequently Face Operational Difficulties Related To Inventory Management, Stock Monitoring, Demand Estimation, And Financial Reporting. Most Shop Owners Rely On Manual Records Or Entry-level Billing Softwa...
SMART INVENTORY SYSTEM FOR EXPIRY TRACKING AND SALES CONTROL
The Expiry Product Management And Alert System Is Designed To Assist Retail Shop Owners In Effectively Managing Inventory With A Focus On Product Expiry Tracking And Prevention Of Expired Product Sales. In Many Small And Medium Retail Busin...
A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City
This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...
A Comparative Study On Online And Offline Buying Behaviour
The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
Immersive Augmented Reality Automotive Showroom With Real-Time Consumer Behavioral Analytics
The Automobile Retail Industry Is In A Critical Phase Re- Garding The “usability Gap” In Its Digital Transformation. Mo- Bile Applications—while Essential For Modern Business—suffer Significantly From “Information Architecture” Flaws, Where...
Designing Hyperlocal Dark Store Locations: A Spatial Analysis Of Tier-1 And Tier-2 Indian Cities
The Indian Quick Commerce (Hyperlocal Delivery) Market Is Undergoing Explosive Growth, Reshaping The Nation's Urban Retail Landscape. This Transformation Is Architected Around The Hyperlocal Dark Store, A Micro-fulfillment Center Pivotal Fo...
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...
AN EXPLORATORY STUDY ON EMPLOYEE HEALTH AND WELFARE MEASURES IN RETAIL INDUSTRY
This Study Investigates The Prevailing Health And Welfare Measures Adopted For Employees Within The Retail Sector. With The Retail Industry Being One Of The Largest Employment Generators, Ensuring The Well-being Of Its Workforce Is Vital Fo...
A Study On Evaluating The Impact Of HR Policies On Employee Performance
This Investigation Aims To Assess The Influence Of Various Kinds Of Human Resouce Policies On The Performance Of Employees In The Organized Retail Sector.The Research Identifies Critical Factors Affecting Productivity And Effectiveness By...
Retail Sales Trend Analyzer: A Streamlit-based Application For Trend Detection, Product Insights, And Forecasting
In The Competitive Retail Industry, Understanding Sales Patterns, Seasonality, And Demand Forecasting Is Crucial For Strategic Planning And Operational Efficiency. This Paper Presents An Interactive And Lightweight Web-based Application, Re...
THE INFLUENCE OF FINTECH PLATFORMS ON RETAIL CUSTOMERS FINANCIAL DECISIONS WITH SPECIAL REFERENCE TO HEDGE FINANCE, KOCHI
The Study "The Influence Of FinTech Platforms On Retail Customers’ Financial Decisions" Examines The Impact Of FinTech On Consumer Behavior In Kochi, Focusing On Hedge Finance. It Uses Primary Data From Surveys And Secondary Sources To Iden...
A STUDY ON THE RELATIONSHIP BETWEEN VISUAL MERCHANDISING AND CUSTOMER BUYING DECISIONS ON ROYAL HYPERMARKET , OTTAPALAM
This Study Explores The Influence Of Visual Merchandising On Customer Buying Decisions At Royal Hyper Market. Visual Merchandising, Encompassing The Strategic Display Of Products, Lighting, Color Schemes, Signage, And Overall Store Layout,...
A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE PURCHASE OVER TRADITIONAL PURCHASE
This Study Investigates Consumer Preferences Towards Online Purchase Compared To Traditional Purchase Methods. With The Rapid Growth Of E-commerce, Understanding Consumer Behavior In The Online Shopping Environment Is Crucial For Businesses...