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Papers tagged with "Advertising"
Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust
In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...
The Gap Between Food Advertising And Actual Product Quality
In Today’s World, Food Advertisements Play A Big Role In Influencing What People Buy And Eat. Companies Often Use Attractive Pictures, Catchy Slogans, And Celebrity Endorsements To Make Their Products Look More Appealing And Healthy Than Th...
A COMPARATIVE STUDY ON DIGITAL VS TRADITIONAL ADVERTISEMENTS OF MOBILE PHONES
This Study Investigates The Comparative Effectiveness Of Traditional And Digital Advertising In Today’s Marketing Landscape. A Structured Survey Of 250 Participants From Varied Demographic Backgrounds Was Conducted To Analyze Advertising Co...
A STUDY ON CONSUMER PERFERENCES ABOUT FOREIGN BRAND VS LOCAL BRAND
This Study Explores The Evolving Preferences Of Indian Consumers—particularly Youth Aged 18 To 40—toward Foreign Versus Local Soft Drink Brands, With A Focus On Coca-Cola And Thums Up. The Research Aims To Understand The Factors Influencing...
DIGITAL MARKETING AND ITS IMPACT ON BUSINESS GROWTH
Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting...
The Impact Of Social Media Advertising On Consumer Purchasing Decisions: A Focus On Appeal Strategies In The Coimbatore District, Tamil Nadu
This Research Examines How Social Media Advertising Affects Consumer Purchasing Decisions In Coimbatore District, Tamil Nadu, Focusing On Various Appeal Strategies Including Emotional, Rational, And Social Appeals. It Underscores The Signif...
THE EFFECTIVENESS OF DIGITAL MARKETING CHANNELS IN RECRUITMENT: SPECIAL REFERENCE TO CIEL HR SERVICE LTD CHENNAI
In Today’s Digital-driven Environment, Recruitment Has Significantly Evolved With The Integration Of Digital Marketing Strategies. Traditional Hiring Methods Are Increasingly Being Replaced Or Supplemented By Online Platforms Such As Social...
A SURVEY ON DATA MINING MODELS FOR CLICK-THROUGH- RATE PREDICTION
During Online Advertising Is A Multi-billion Dollar Industry That Has Served As One Of The Great Success Stories For Machine Earning. Sponsored Search Advertising, Contextual Advertising, Display Advertising, And Real-time Bidding Auctions...
A STUDY ON ANALYTICAL COMPARISON OF TRADITIONAL MARKETING TO DIGITAL MARKETING
Market Is A Place Where Buyers And Sellers Exchange Goods And Services. The Present Paper A Comparative Study Of Traditional And Digital Marketing. Digital Marketing Is One Of The Fastest Growing Phenomenal In The Business World In Every Co...
IMPACT OF ONLINE ADVERTISING AND PROMOTION ON SALES
The New Era Of Internet And Online Media Has Somehow Indistinct The Impact Of Promotion And Advertising As The Intention Is To Reach Out To Audience And To Increase Sales. Advertising Is Basically Used To Increase Sales And Reputation Of Th...
RESEARCH REVIEW ON BIGDATA
Big Data Is A New Motorist Of The Creation Commercial And Social Vagaries. The Creation’s Records Collection Is Attainment A Sloping Idea For Main Technical Alterations That Can Bring New Ways In Choice Creation, Handling Our Fitness, Capit...