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Papers tagged with "Public Relations"
Vol 4, Issue 1 (January 2018)
Business Administration
A STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION IN RURAL MARKETING WITH SPECIAL REFERENCES IN FMCG INDUSTRY
Integrated Marketing Communication Is A Marketing Concept That Ensures All Forms Of Communication And Messages Are Carefully Linked Together. At Its Most Basic Level, Integrated Marketing Communication Or IMC Means Integrating All The Promo...
Miss. R. Sarathy, Dr. S. Sasikumar, .