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Vol 3, Issue 2 (February 2017)
Management Studies
Mobile Marketing - A Tool for Building Customer Loyalty
Mobile Marketing Enables Us To Make Our Marketing Messages More Interactive And Actionable, Which Has A Direct Impact On The Bottom Line. It Simplifies Interaction Between The Brand And The Customer, Making It Much Easier For Our Customers...
C.Uthaiya, Dr.Sivanthi Aditanar