Impact Factor
Publish Your Paper
Submit your research manuscript for fast peer review and publication.
Submit Paper
Papers tagged with "Behaviour"
BEYOND MEASUREMENT: BOARD-BASED ASSESSMENT AS A MECHANISM OF SOCIAL ENGINEERING IN EDUCATION
Board-based Assessment Is Generally Regarded As A Mechanism For Measuring Academic Achievement, Maintaining Educational Standards And Ensuring Institutional Accountability. However, Its Influence Extends Beyond The Measurement Of Learning....
EFFECT OF STICKY RICE, JAGGERY, SUGAR, AND ADDITIONAL LIME ON THE COMPRESSIVE AND SPLITTING TENSILE BEHAVIOUR OF LIME MORTAR
Background: Compressive Resistance And Tensile-cracking Capacity Are Central To The Serviceability Of Lime Mortars Used In Masonry And Repair. Objective: The Investigation Quantifies The 7- And 28-day Compressive And Splitting Tensile Behav...
Forensic Detection Of Toxic Chatbots, Deepfakes, And Automated Harmful Interactions: A State-of-the-Art Review
The Rapid Expansion Of Generative AI (GenAI) Technologies Has Enabled Unprecedented Synthesised Media And Sophisticated Automated Systems. The Existence Of Advanced Deepfake Technology, Generative Large Language Models (LLMs) That Can Produ...
A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWARDS MILKA WONDER CAKE BY NEW HOPE FOOD INDUSTRIES PRIVATE LIMITED
The Purpose Of This Study Is To Examine The Customer Buying Behaviour Towards Milka Wonder Cake And Identify The Key Factors Influencing Consumers’ Purchasing Decisions. The Research Investigates Demographic Influences, Brand Perception, Ta...
OWNER PERCEPTION TOWARDS CLIENT-RELATED CHALLENGES IN FITNESS CENTRES IN COIMBATORE CITY
The Fitness Industry Has Witnessed Rapid Growth In Recent Years, Particularly In Urban Regions, Driven By Increasing Awareness Of Health And Lifestyle Management. Despite This Expansion, Fitness Centre Owners Continue To Encounter Significa...
A Study On Consumer Preference For Brick -and -mortar Fashion Retail Brands In Coimbatore City
This Study Analyzes Consumer Preferences Towards Brick-and-mortar Fashion Retail Brands In Coimbatore City. It Focuses On Factors Influencing Buying Behavior Such As Quality, Price, Store Ambience, And Product Variety. A Descriptive Researc...
A STUDY ON THE EMERGING PREFERENCE TOWARDS DINKY LIFESTYLE AMONG MILLENNIALS IN COIMBATORE CITY
This Study Examines The Growing Trend Of Dual Income, No Kids Yet (DINKY) Households Among Millennials In Coimbatore City, Focusing On The Factors Influencing Their Decision To Delay Parenthood And Its Impact On Financial And Lifestyle Choi...
Buy Now Pay Later (BNPL) Adoption Among Youth In Kerala A Behavioural And Financial Perspective
Buy Now Pay Later (BNPL) Services Are Transforming Consumer Credit Behaviour, Particularly Among Youth. This Study Examines The Determinants Influencing BNPL Adoption Among Youth In Kerala And Evaluates Its Impact On Spending Behaviour. Usi...
Impact Of Social Media On Investor Behaviour In The Share Market In Ramanathapuram District
The Rapid Growth Of Digital Technology Has Transformed The Way Individuals Participate In The Share Market. Social Media Platforms, Including YouTube, Twitter, And Telegram, Have Emerged As Important Sources Of Financial Information And Inv...
A STUDY ON THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SKIN CARE PRODUCTS
The Rapid Growth Of Social Media Usage Has Significantly Transformed Marketing Practices, Particularly In The Skincare Industry. Platforms Such As Instagram, YouTube, And Facebook Have Become Powerful Channels For Product Promotion, Consume...
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
AN ANALYSIS OF THE PSYCHOLOGICAL BARRIERS THAT PREVENTS EMPLOYEES FROM USING FORMAL GRIEVANCE REDRESSAL MECHANISMS AT TCS COIMBATORE
Formal Grievance Redressal Mechanisms Are Designed To Promote Fairness And Employee Well-being In Organizations. However, Many Employees Hesitate To Use These Systems Due To Psychological Barriers. This Study Examines Factors Such As Fear O...
Malware Behavioural Hash (MBH): An Entropy-Driven Digital Forensic Framework For Large-Scale Malware Attribution
The Increasing Sophistication Of Polymorphic And Obfuscated Malware Has Significantly Weakened Traditional Static Hash-based Attribution Mechanisms In Digital Forensic Investigations. Minor Code Mutations, Packing Techniques, And Structural...
Emotional Intelligence and Leadership Effectiveness
Emotional Intelligence (EI) Has Emerged As A Central Determinant Of Leadership Success In Modern Organizations. As Workplaces Become More Dynamic And Interpersonal Demands Increase, Leaders Must Effectively Perceive, Regulate, And Apply Emo...
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE GROCERY APPS (BLINKIT AND BIGBASKET) IN COIBATORE
This Study Explores The Grocery Shopping Behaviour And Preferences Of Consumers, Focusing On Factors Such As Frequency Of Shopping, Satisfaction With Product Quality, And Trust In Online Grocery Apps. The Findings Reveal That A Majority Of...