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AN ANALYSIS ON CHANNELS OF DISTRIBUTION AT GRAMODHAYA VANITHA KENDRAM PRODUCTS AND SERVICES, KANJIKODE
This Study Explores The Distribution Channels Of Gramodhaya Vanitha Kendram (GVK), A Women-led Enterprise Aimed At Empowering Rural Communities Through The Production And Distribution Of Household And Eco-friendly Products. The Research Ana...
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...
A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY
Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...
T2S Based Social Media Bot Detection Using Machine Learning
Recently, Due To The Rapid Development Of Online Social Networks (OSNs) Such As Facebook, Twitter, And Weibo, The Number Of Calculators/social Bots That Imitate Human Users Has Increased. As Artificial Intelligence (AI) Improves, Social Bot...
A Review On Machine Learning Based Approaches For Sentiment Analysis
Data Mining, Opinion Mining, Sentiment Analysis, Machine Learning, Classification Accuracy.
CYBER HARRASMENT DETECTION ON SOCIAL NETWORK
Online Social Systems Have Become An Important Part Of Everyday Life. Peoples Used To Share Personal Content With Friends Circle In The Social Networks. Unfortunately, Social Networks Provide Very Little Support To Prevent From A Harassment...
Detection Of Suicidal Ideation From Social Media Posts Using BERT And LSTM Models
Twitter And Facebook Are The Most Popular And Commonly Used Social Media Platforms Among People Of All Ages When Textually Expressing Their State Of Mind Or Emotions. Some Of These Emotions And Thoughts Are From People Who Are Suicidal. Sui...
War-related Social Media Exposure And Its Impact On Mental Health Of Adolescents
The Modern Landscape Of Conflict Is Intricately Tied To The Digital Realm, Where Social Media Serves As Both A Battleground For Information Dissemination And A Channel For Expression Of The Human Toll Of War. This Review Examines The Relati...
Adapting to Change: Social Support Dynamics and Student Adjustment in the Contemporary Educational Environment
This Study Examined The Perceived Level Of Support Received By Students During Their Adjustment Period In Terms Of Emotional, Instrumental, Informational, And Appraisal Support, As Well As The Relationship Of These Social Support Dynamics I...
From Stress to Success: Coping Mechanisms and Academic Motivation among Social Studies Students
This Study Aimed To Explore How Social Studies Students Deal With Academic-related Stress Concerning Their Academic Motivation Stemming From These Perspectives. They Were A Total Of Eighty (80) Respondents Who Completed The Survey Questionn...
AUTOMATIC FILTERING OF ELECTRONIC SCAM BY LONG SHORT-TERM MEMORY APPROACH DEEP LEARNING
With The Pervasive Use Of Smartphones And SMS As A Primary Mode Of Communication, The Threat Of Electronic Scams And Spam Has Become Increasingly Prevalent. This Paper Presents A Novel Approach To Automatically Filter Electronic Scams Using...
SUICIDAL IDEATION DETECTION FROM SOCIAL MEDIA DATA STREAMS
In The Contemporary Geography Of Online Social Media Platforms, The Current Generation Were So Important Significantly Involved. Traditional Styles Similar As Eye- To- Eye Contact, Though Effective In People Engagement, Frequently Lead To B...
A STUDY ON PERCEPTION ON BUYING PRODUCTS THROUGH SOCIAL MEDIA AMONG COLLEGE STUDENTS IN COIMBATORE CITY
Social Media Plays A Significant Role In The Lives Of Individuals, Particularly Among The Younger Generation. College Students, Engrossed In Platforms Like WhatsApp, Facebook, And Instagram, Find Their Major Decisions Influenced By These Ap...
A STUDY ON CONSUMER PREFERENCE FOR SUSTAINABLE MARKETING STRATEGIES OF NON-DURABLE CONSUMER PRODUCTS
In This Ever-evolving Landscape Of Consumer Preferences In The Context Of Sustainable Marketing Strategies For Non-durable Consumer Products. With Growing Environmental Concerns And A Heightened Awareness Of Corporate Social Responsibility,...
A STUDY ON THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN THE LANDSCAPE OF SOCIAL MEDIA MARKETING
In The Rapidly Evolving Landscape Of Digital Marketing, The Integration Of Artificial Intelligence (AI) Presents A Transformative Opportunity For Businesses, Especially Digital Marketing. AI Facilitates Personalized Marketing Strategies, En...