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Papers tagged with "Social"

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Vol 11, Issue 4 (April 2025) Management Studies

AN ANALYSIS ON CHANNELS OF DISTRIBUTION AT GRAMODHAYA VANITHA KENDRAM PRODUCTS AND SERVICES, KANJIKODE

This Study Explores The Distribution Channels Of Gramodhaya Vanitha Kendram (GVK), A Women-led Enterprise Aimed At Empowering Rural Communities Through The Production And Distribution Of Household And Eco-friendly Products. The Research Ana...

Mr. Sidharth C.M, Dr. Ashokan .C
Vol 11, Issue 4 (April 2025) MARKETING MANAGEMENT

EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.

The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...

Ms. Swethak, Dr.K.V.S. Raj
Vol 11, Issue 4 (April 2025) COMMERCE

A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY

Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...

Dr. A.R. Kanagaraj, Mr. CS Cheran
Vol 11, Issue 3 (March 2025) CSE

T2S Based Social Media Bot Detection Using Machine Learning

Recently, Due To The Rapid Development Of Online Social Networks (OSNs) Such As Facebook, Twitter, And Weibo, The Number Of Calculators/social Bots That Imitate Human Users Has Increased. As Artificial Intelligence (AI) Improves, Social Bot...

Sakshi Pachori, Dr. Preeti rai
Vol 11, Issue 3 (March 2025) NURAL NETWORK ALGORITHM

CYBER HARRASMENT DETECTION ON SOCIAL NETWORK

Online Social Systems Have Become An Important Part Of Everyday Life. Peoples Used To Share Personal Content With Friends Circle In The Social Networks. Unfortunately, Social Networks Provide Very Little Support To Prevent From A Harassment...

Mrs.M. Vijayalakshmi, MEERA HUSSAIN L, AAKASH BALAN R, HARRISH J, SIVA KUMAR D
Vol 11, Issue 1 (January 2025) CSE

Detection Of Suicidal Ideation From Social Media Posts Using BERT And LSTM Models

Twitter And Facebook Are The Most Popular And Commonly Used Social Media Platforms Among People Of All Ages When Textually Expressing Their State Of Mind Or Emotions. Some Of These Emotions And Thoughts Are From People Who Are Suicidal. Sui...

Ramandeep Singh Bawa, Anshul Khurana
Vol 11, Issue 1 (January 2025) Health Science

War-related Social Media Exposure And Its Impact On Mental Health Of Adolescents

The Modern Landscape Of Conflict Is Intricately Tied To The Digital Realm, Where Social Media Serves As Both A Battleground For Information Dissemination And A Channel For Expression Of The Human Toll Of War. This Review Examines The Relati...

Dr.Vanitha Innocent Rani
Vol 10, Issue 4 (April 2024) Social Studies

Adapting to Change: Social Support Dynamics and Student Adjustment in the Contemporary Educational Environment

This Study Examined The Perceived Level Of Support Received By Students During Their Adjustment Period In Terms Of Emotional, Instrumental, Informational, And Appraisal Support, As Well As The Relationship Of These Social Support Dynamics I...

Corina Joyce Obiena , Arnold Abad Tenorio
Vol 10, Issue 4 (April 2024) Social Studies

From Stress to Success: Coping Mechanisms and Academic Motivation among Social Studies Students

This Study Aimed To Explore How Social Studies Students Deal With Academic-related Stress Concerning Their Academic Motivation Stemming From These Perspectives. They Were A Total Of Eighty (80) Respondents Who Completed The Survey Questionn...

Antonette Agonia , Arnold Abad Tenorio
Vol 10, Issue 4 (April 2024) Computer Science And Engineering

AUTOMATIC FILTERING OF ELECTRONIC SCAM BY LONG SHORT-TERM MEMORY APPROACH DEEP LEARNING

With The Pervasive Use Of Smartphones And SMS As A Primary Mode Of Communication, The Threat Of Electronic Scams And Spam Has Become Increasingly Prevalent. This Paper Presents A Novel Approach To Automatically Filter Electronic Scams Using...

T.Veeramani, K.Vamshi Krishna, K.Praveen Kumar, K.Ramu Chowdary | K.Nuthaann Reddy
Vol 10, Issue 4 (April 2024) Computer Science And Engineering

SUICIDAL IDEATION DETECTION FROM SOCIAL MEDIA DATA STREAMS

In The Contemporary Geography Of Online Social Media Platforms, The Current Generation Were So Important Significantly Involved. Traditional Styles Similar As Eye- To- Eye Contact, Though Effective In People Engagement, Frequently Lead To B...

J.Lavanya, Sabarikanth A, Muthuselvam M, Dhayalan R J
Vol 10, Issue 3 (March 2024) B. Com With Professional Accounting

A STUDY ON PERCEPTION ON BUYING PRODUCTS THROUGH SOCIAL MEDIA AMONG COLLEGE STUDENTS IN COIMBATORE CITY

Social Media Plays A Significant Role In The Lives Of Individuals, Particularly Among The Younger Generation. College Students, Engrossed In Platforms Like WhatsApp, Facebook, And Instagram, Find Their Major Decisions Influenced By These Ap...

Ms. V. Naveena, Mr. R. Arunprakash
Vol 10, Issue 3 (March 2024) Sustainability-Marketing

A STUDY ON CONSUMER PREFERENCE FOR SUSTAINABLE MARKETING STRATEGIES OF NON-DURABLE CONSUMER PRODUCTS

In This Ever-evolving Landscape Of Consumer Preferences In The Context Of Sustainable Marketing Strategies For Non-durable Consumer Products. With Growing Environmental Concerns And A Heightened Awareness Of Corporate Social Responsibility,...

Ashwin Danny. S. R, Dr. D. Sharon
Vol 10, Issue 3 (March 2024) Integration Of Artificial Intelligence

A STUDY ON THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN THE LANDSCAPE OF SOCIAL MEDIA MARKETING

In The Rapidly Evolving Landscape Of Digital Marketing, The Integration Of Artificial Intelligence (AI) Presents A Transformative Opportunity For Businesses, Especially Digital Marketing. AI Facilitates Personalized Marketing Strategies, En...

Arun Sundaram. V, Dr. D. Sharon

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