Volume 9, Issue 4 (April 2023)

Customer Segmentation Analysis Using Rfm Model And K-mean Clustering

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Volume 12 Issue 10

October 2026

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Author(s)

S.Aruna A.Karmehala

Abstract

Data Mining Applied To The Field Of Commercialization Allows, Among Other Aspects, To Discover Patterns Of Loyalty In Customer, In Today’s Business Environment Regardless Of What Type Of Industry We Are In Or What Kinds Of Products And Services That Is So

Keywords

Segmentation Marketing RFM Clustering K-means

Paper ID

IJSARTV9I460421

Publication Date

April 12, 2023

Research Area

Computer Science

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