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Determinants Of The Attitude–Behavior Gap In Sustainable Consumption An Empirical Analysis Of Youth Consumers
Sustainable Consumption Has Gained Significant Importance In Recent Years, Particularly Among Youth Who Are Increasingly Aware Of Environmental Issues. However, A Noticeable Gap Exists Between Positive Attitudes Toward Sustainability And Ac...
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...
CONSUMER BUYING ATTITUDE TOWARDS BIO-DEGRADABLE NAPKINS
This Study Investigates The Consumer Buying Behavior And Preferences Towards Biodegradable Napkins In Coimbatore, India. With Growing Environmental Concerns And Increasing Awareness Of Sustainable Products, Understanding Consumer Choices Re...