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Papers tagged with "Reference Groups"
Vol 9, Issue 9 (September 2023)
Marketing
A study on reference group of influence affecting the choosing the education institutions.
This Research Explores The Significant Influence Of Reference Groups On The Decision-making Process Of Individuals When Selecting Educational Institutions. Reference Groups, Including Family, Friends, Peers, And Media, Play A Vital Role In...
Educational Institution Choice
Reference Groups
Influence Factors
Decision-making Process
Reputation.
Dr.S. Renugadevi, Ganesan. R