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Papers tagged with "Retailing"
NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES
This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...
ROLE OF STORE LAYOUT IN APPAREL RETAILING
In India, Apparel Is One Of The Largest Retail Category And Is Expected To Lead The Organized Retail Sector In India In Future. The Increasing Purchasing Capacity And Awareness Of Fashion And Trend Has Resulted In Providing A Huge Market To...
A STUDY ON FRUITS &VEGETABLES SALES DOUBLING PLAN IN RETAIL STORES
Abstract- The Research Was Undertaken To Study The Fruits And Vegetables Sales Doubling Plan In Retail Stores With Special Reference To ABRL Ltd. (MORE). ABRL Ltd. Runs About 491 Supermarkets And 15 Hypermarkets In The Country. The Com...
CONSUMER CONCEPTION TOWARDS ONLINE SHOPPING – A LITERATURE REVIEW
India Has More Than 150 Million Internet Users Out Of Which One Half Suitable For Online Purchases And The Amount Of Users Are Rising Sharply Every Year. The Evolution In The Amount Of Online Shoppers Is Larger Than The Growth In Internet U...