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Papers tagged with "Purchasing"
Multi-Feature Search–Based Purchasing Tendency Community Classification For Densely Distributed Clients In E-commerce
Purchasing Tendency Is Defined As Customer Prefer-ences For Products And Brands, Interested In Price And Frequency Of Purchase, And Is Determined By Demographic, Transactional And Behavioral Attributes. In Today’s E-commerce, These Insights...
Determinants Of The Attitude–Behavior Gap In Sustainable Consumption An Empirical Analysis Of Youth Consumers
Sustainable Consumption Has Gained Significant Importance In Recent Years, Particularly Among Youth Who Are Increasingly Aware Of Environmental Issues. However, A Noticeable Gap Exists Between Positive Attitudes Toward Sustainability And Ac...
A Study On Effects Of Television Advertisement On Consumer Buying Behaviour
Television Advertising Plays A Significant Role In Shaping Consumer Buying Behavior By Influencing Awareness, Attitudes, And Purchase Decisions. This Study Examines The Effect Of Television Advertisements On Consumers By Analyzing How Visua...
An Analysis On The Effect Of Online Reviews On Student Shopping Behavior
This Study Investigates The Influence Of Online Reviews On Students’ Shopping Behavior, Focusing On How Digital Feedback Shapes Purchasing Decisions. By Examining Patterns In Student Engagement With Product Ratings, Comments, And Recommenda...
A STUDY ON THE CONSUMER BUYING BEHAVIOUR OF SMSRTPHONES
This Research Looks At How Consumers Purchase Smartphones, Examining The Factors That Influence These Purchases. The Smartphone Market Is Highly Dynamic, And Manufacturers Need To Understand What Consumers Want In Order To Remain Competitiv...
INSIDE THE MINDS OF COIMBATORE CONSUMERS: DECIPHERING BRAND APPEAL AND PREFERENCE
Understanding Consumer Behavior And Preferences Is Crucial For Businesses Aiming To Thrive In Competitive Markets. This Study Delves Into The Psyche Of Coimbatore Consumers, Unraveling The Intricacies Of Brand Appeal And Preference Within T...
A STUDY ON CONSUMER PREFERENCE FOR SUSTAINABLE MARKETING STRATEGIES OF NON-DURABLE CONSUMER PRODUCTS
In This Ever-evolving Landscape Of Consumer Preferences In The Context Of Sustainable Marketing Strategies For Non-durable Consumer Products. With Growing Environmental Concerns And A Heightened Awareness Of Corporate Social Responsibility,...
E-COMMERCE BASED CHATBOT SYSTEM USING TEXT MINING AND MACHINE LEARNING ALGORITHM
In Today's E-commerce Environment, Internet Shopping Is Rapidly Expanding. As A Result, Product Recommendation Systems Have An Opportunity To Improve. Because Users Require A Relationship With The System. When A Relationship Develops,...
E-COMMERCE AND VALUE CHAIN MODEL
The Value Chain Model, As Originally Demonstrated By Porter (1985), Identifies Nine Strategically Relevant Activities That Create Value And Reduce Cost In A Specific Business. These Nine Value-creating Activities Consist Of Five Primary Act...
MARKETING WITH AUGMENTED REALITY
In Early Times If We Users Wanted To Buy A Furniture Objects Without Visiting The Shops It Was Possible But It Was Not Possible To Check How The Furniture Will Actually Looks In Our Home. Now In Our System, It Is Possible For User To Buy Th...
CONSUMER AWARNESS ON ENVIRONMENTAL ISSUES AND ITS IMPACT ON PURCHASING BEHAVIOUR OF GREEN PRODUCTS.
Consumers Are Becoming More Economically Conscious And Desirous Of Purchasing Background Friendly Products I.e. Green Products. The Present Study Is An Attempt To Investigate Consumer Perception And Purchase Intention Towards Green Products...