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Papers tagged with "Purchasing Behavior"
Vol 12, Issue 4 (April 2026)
Commerce
Determinants Of The Attitude–Behavior Gap In Sustainable Consumption An Empirical Analysis Of Youth Consumers
Sustainable Consumption Has Gained Significant Importance In Recent Years, Particularly Among Youth Who Are Increasingly Aware Of Environmental Issues. However, A Noticeable Gap Exists Between Positive Attitudes Toward Sustainability And Ac...
Sustainable Consumption
Attitude–Behavior Gap
Youth Consumers
Green Purchasing Behavior
Price Sensitivity
Meghana M Raveendran
Vol 12, Issue 3 (March 2026)
Marketing
A Study On Effects Of Television Advertisement On Consumer Buying Behaviour
Television Advertising Plays A Significant Role In Shaping Consumer Buying Behavior By Influencing Awareness, Attitudes, And Purchase Decisions. This Study Examines The Effect Of Television Advertisements On Consumers By Analyzing How Visua...
Dr W Saranya, Mr. B L Santosh