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Vol 11, Issue 4 (April 2025)
MARKETING MANAGEMENT
EFFECTIVENESS OF INFLUENCER MARKETING ON CUSTOMER RETENTION:A STUDY AT HEDGE FINANCE LTD,KOCHI.
The Exponential Growth Of Digital Media Has Tremendously Reshaped Marketing Dynamics Across Sectors, Including Financial Services. Among The New Trends, Influencer Marketing Has Attracted Significant Attention As A Strategy To Foster Trust...
Ms. Swethak, Dr.K.V.S. Raj