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Papers tagged with "Real Time Bidding"
Vol 9, Issue 5 (May 2023)
Computer Science
A SURVEY ON DATA MINING MODELS FOR CLICK-THROUGH- RATE PREDICTION
During Online Advertising Is A Multi-billion Dollar Industry That Has Served As One Of The Great Success Stories For Machine Earning. Sponsored Search Advertising, Contextual Advertising, Display Advertising, And Real-time Bidding Auctions...
Online Advertising
Click ThroughRates (CTR)
Sponsored Search Advertising
Real Time Bidding
Supervised Learning.
Ashutosh Chaturvedi, Prof. Priyanka Prajapati