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A Study On Pricing Strategy Of Vodafone Idea(VI)
In The Highly Competitive Indian Telecom Industry, Pricing Plays A Pivotal Role In Shaping Consumer Choices And Market Positioning. This Study Focuses On Vodafone Idea (VI), A Brand That Has Witnessed Significant Challenges And Transitions...
A Study On Consumer Buying Behaviour Towards The Online Grocery App's
The Rapid Growth Of E-commerce And Increasing Internet Penetration Have Led To A Significant Shift In Consumer Shopping Habits, With A Notable Rise In Online Grocery Shopping. The Research Was Conducted To Understand The Key Drivers And Cha...
Customer Satisfaction Customer Satisfaction In Green Cosmetics: A Study In Coimbatore City
In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adhe...
CULTURAL ADAPTATION OF GLOBAL BRAND IN LOCAL MARKET (BRAND KFC)
This Artwork Explores The Journey Of A Global Brand Adapting Within A Local Culture, Focusing On KFC Asa Symbol Of Globalization. While The Brand Enters Diverse Markets With Its Strong Universal Identity, It Reshapes Itself According To Cul...
Performance And Emission Characteristics Of A DI Diesel Engine Using Hydrogen And Cotton Seed Methyl Ester Blends
Engine Exhaust Emissions Are A Major Environmental Concern, Motivating The Search For Sustainable And Cleaner Alternatives To Conventional Diesel Fuel. While Vegetable Oil–based Fuels Are Renewable And Eco-friendly, Their Direct Use In Dies...
Deep Learning – Based Intelligent System For Printed Circuit Board Defect Identification
In The Fast-paced Electronics Manufacturing Industry, Ensuring Printed Circuit Board (PCB) Quality Is Vital For Producing Reliable, High-performance Devices. Traditional Methods Like Manual Inspection And Rule-based Vision Struggle With Sma...
Hybrid Wind, Battery, And Solar System For Enhanced Efficiency And Reliability Of Power System
This Paper Presents The Design, Integration, And Performance Analysis Of A Hybrid Power System Combining Wind Energy, Solar Photovoltaic (PV) Energy, And Battery Storage To Deliver A Sustainable And Reliable Energy Solution. By Leveraging T...
Financial Inclusion And Sustainable Entrepreneurship: Catalysing Women’s Empowered Livelihoods In India
This Study Investigates The Role Of Digital Literacy As A Mediator Between Enabling Factors—access To Finance, Training And Skill Development, Institutional Support, And Technology Adoption—and Women’s Empowered Livelihoods. A Sample Of 416...
SENSORLESS PMBLDC MOTOR DRIVEN SOLAR-PV BATTERY FED EV SYSTEM WITH REGENERATIVE BRAKING EMPLOYING ZETA CONVERTER
This Paper Presents A Sensorless Permanent Magnet Brushless DC (PMBLDC) Motor Driven Electric Vehicle (EV) System Powered By A Solar Photovoltaic (PV) Array And Battery Storage. To Achieve High Efficiency And Reliable Operation, A Zeta Conv...
Leveraging Machine Learning Based Regression Analysis To Estimate Customer Churn
Data Science And Machine Learning Are Being Used Extensively For Business Analytics. One Of The Major Applications Happens To Be Estimating Churn And Attrition Rates. In Today’s Competitive Market Landscape, Retaining Customers Is As Crucia...
UNDERSTANDING ANTI-INFLAMMATORY & NSAID AGENTS: A PUBLIC AWARENESS STUDY
Non-Steroidal Anti-Inflammatory Drugs (NSAIDs) Represent One Of The Most Widely Prescribed As Well As Over-the-counter Medications Globally. They Are Routinely Used For The Management Of Pain, Fever, And Inflammation, And Have Become An Int...
Development Of An Adaptive Machine Learning Framework For Real-Time Anomaly Detection In Cybersecurity
The Exponential Growth Of Digital Infrastructures And The Increasing Sophistication Of Cyber-attacks Necessitate The Development Of Intelligent, Adaptive, And Real-time Defense Mechanisms. Traditional Signature-based Intrusion Detection Sys...
Reimagining Mathematics Education: NEP 2020 And The Future Of Cognitive And Analytical Learning
The National Education Policy (NEP) 2020 Introduces A Transformative Vision For Mathematics Education In India, Emphasizing Conceptual Understanding, Experiential Learning, And The Integration Of Technology. It Moves Away From Rote Memoriza...
Deep Learning For Anomaly Detection In A Blockchain- Secured Opioid Supply Chain
The Opioid Crisis Is A Significant Public Health Challenge Exacerbated By Vulnerabilities In The Conventional Supply Chain, Including Diversion, Counterfeit Drugs, And Over- Prescription. This Paper Proposes A Novel System That Leverages Bl...
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...