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Papers tagged with "Green Business"
Vol 4, Issue 9 (September 2018)
Business Administration
A STUDY ON MARKETING STRATEGIES AND CONSUMERS PERCEPTION OF SELECT GREEN PRODUCTS
The Purpose Of This Paper Is To Provide An Insight On The Indian Consumer Dynamics On Green Products By Assessing The Factors Leading To Consumers’ Attitude Towards Green Products, And Its Effect On Their Purchase Intention. This Study Has...
Mr. Abdul Rahuman M, Dr. O.M Haja Mohideen