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Papers tagged with "Adv"

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Forensic Detection Of Toxic Chatbots, Deepfakes, And Automated Harmful Interactions: A State-of-the-Art Review

The Rapid Expansion Of Generative AI (GenAI) Technologies Has Enabled Unprecedented Synthesised Media And Sophisticated Automated Systems. The Existence Of Advanced Deepfake Technology, Generative Large Language Models (LLMs) That Can Produ...

Dr.Kiranbhai R Dodiya, Miss Ankita Kumari, Sudha Shetty,Dr. Parvesh Sharma,Dr. Kapil Kumar
Vol 12, Issue 6 (June 2026) Marketing

A STUDY ON COMPETITIVE ADVANTAGE OF BRITANIA BISCUITS OVER SUN FEAST WITH REFERENCE TO VELL BISCUITS PVT LTD.,

This Paper Evaluates The Competitive Dynamics Of The Indian Biscuit Industry, Comparing The Market Leader, Britannia Industries, With Its Major Challenger, ITC Limited’s Sunfeast Brand. The Empirical Investigation Is Anchored In Vell Biscui...

PUNITHA P, PRADHAP B, Dr. N. Indumath
Vol 12, Issue 5 (May 2026) Computer Science And Engineering

AI Trust & Performance Evaluation Platform (AI-TPEP)

AI-TPEP (AI Trust & Performance Evaluation Platform) Is A Modular And Reproducible Framework For Comprehensive Evaluation Of Machine Learning Systems Across Key Trust Dimensions, Including Predictive Performance, Calibration, Fairness, Robu...

Niranchana V, Harikrishnan R, Sarveshwaran M, Suriyabharathi J
Vol 12, Issue 5 (May 2026) Cyber Security

Enhanced Ransomware Detection Via Multi-Fragment Differential Area Analysis: Attacks, Countermeasures, And Resilience Evaluation

Crypto-ransomware Remains One Of The Most Destructive Categories Of Malware, Exploiting Strong Symmetric Encryption To Render Victim Data Inaccessible Until A Ransom Is Paid. Differential Area Analysis (DAA), Introduced By Davies Et Al., An...

Dr. Ravindra Krishna Chandar V, Kaliyamoorthi B, Shakthi aravinth M, Sekar C, Mohamed Ismail Anas M

AN INTEGRATED WEB APPLICATION FOR REAL-TIME EMERGENCY ASSISTANCE & RESOURCE NAVIGATION

This Project Proposes An Integrated Web Application Designed To Provide Realtime Emergency Assistance And Efficient Resource Navigation During Critical Situations. The System Functions As A Centralized Platform That Delivers Instant Emergen...

G. Keerthnasri, G. Guna Vardhan, K. Venkata Ganesh, P. Prabhudeep
Vol 12, Issue 5 (May 2026) Electronics Engineering

Leveraging Machine Learning Based Channel Estimation For Security Of Software Defined Networks

Conventional Computer Networks Have Undergone A Paradigm Shift In Terms Of The Advent Of Wireless Pervasive Networks Such As IoT And Fog Networks. The Ease Of Mobility And Adaptive Configuration Enables Significant Ease Of Deployment And Us...

Pooja Jhanjhot, Amit Sharma, Neelam Sharma
Vol 12, Issue 5 (May 2026) Computer Science And Engineering

Advanced Time Frequency For Secure Audio Embedding In Visual Media

In Today’s Highly Digitized World, It Has Become Crucial To Have The Ability To Share Multimedia Content In A Safe And Reliable Manner Owing To Increasing Threats From Cyber Security Experts. With That In Mind, This Project Will Focus On De...

Dr.U.Nilabar Nisha, Ajaykumar N, Dinesh V, Veeramani V, Vishwa V
Vol 12, Issue 4 (April 2026) AI&DS

AI-Based Forensic Face Sketch Generation and Suspect Identification from Eyewitness Verbal Description

Suspect Identification Based On Eyewitness Descriptions Remains A Critical Challenge In Criminal Investigations Due To Memory Limitations, Language Barriers, And The Lack Of Reliable Visual Evidence. Traditional Forensic Sketching Methods R...

Manikanda Prabhu V, Abilash S, Premkumar S, Arun Kumar C
Vol 12, Issue 4 (April 2026) Artificial Intelligence

Integrated GAN And IR Algorithms For Noise-Robust Medical Image Reconstruction

Medical Imaging Techniques Such As Magnetic Resonance Imaging And Computed Tomography Play A Vital Role In Disease Diagnosis And Treatment Planning. However, Medical Images Are Often Degraded By Noise Caused By Low Radiation Exposure, Patie...

Ramana.K, Selvam.A, Aravindhan.M
Vol 12, Issue 4 (April 2026) Cyber Security

A Novel Dense-Swish-CNN With Bi-LSTM Framework For Image Deepfake Detection

The Rapid Advancement Of Deep Generative Models, Particularly Generative Adversarial Networks (GANs) And Diffusion-based Architectures, Has Substantially Lowered The Barrier To Producing Photorealistic Synthetic Human Faces, Collectively Re...

Mrs. R. Devika, Allen Shaji, Aswin Benny, Ashwin R, KR Abhiram Lal
Vol 12, Issue 3 (March 2026) Artificial Intelligence

Psychological Attack Surface Modeling Through Artificial Intelligence

Artificial Intelligence (AI) Has Emerged As A Crucial Element In Contemporary Cyber Security Frameworks, Facilitating Automated Threat Detection, Predictive Analytics, And Adaptive Defense Strategies. Nonetheless, The Deployment Of AI-drive...

Karthick kumar A, Aaron lee peter, Dharanesh R L, Raj Kumar R
Vol 12, Issue 3 (March 2026) Marketing

A Study On Effects Of Television Advertisement On Consumer Buying Behaviour

Television Advertising Plays A Significant Role In Shaping Consumer Buying Behavior By Influencing Awareness, Attitudes, And Purchase Decisions. This Study Examines The Effect Of Television Advertisements On Consumers By Analyzing How Visua...

Dr W Saranya, Mr. B L Santosh
Vol 12, Issue 2 (February 2026) Pharmaceutical Chemistry

Advanced Materials For Environmental Remediation: Metal-Organic Frameworks (MOFs) And Emerging PFAS Destruction Technologies

Per- And Polyfluoroalkyl Substances (PFAS) Constitute A Large And Chemically Diverse Group Of Anthropogenic Contaminants That Have Attracted Global Concern Due To Their Extreme Environmental Persistence, Bioaccumulative Behavior, And Advers...

Dr. Prachi Kanawade, Rohini Bairagi
Vol 11, Issue 11 (November 2025) Marketing

Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust

In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of...

Viraj Kumbhar, Kaveri Shankadarwar, Aditya Kotkar, Raj Thakur
Vol 11, Issue 11 (November 2025) Marketing Management

The Gap Between Food Advertising And Actual Product Quality

In Today’s World, Food Advertisements Play A Big Role In Influencing What People Buy And Eat. Companies Often Use Attractive Pictures, Catchy Slogans, And Celebrity Endorsements To Make Their Products Look More Appealing And Healthy Than Th...

Divya Zute, Ujwal wagh, Nancy pandit, Mayur Mahajan | Jidnyasa Mor, Rohit Mahajan | Dhruv Sharma

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