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A STUDY ON CONSUMER PREFERENCE FOR SUSTAINABLE MARKETING STRATEGIES OF NON-DURABLE CONSUMER PRODUCTS
In This Ever-evolving Landscape Of Consumer Preferences In The Context Of Sustainable Marketing Strategies For Non-durable Consumer Products. With Growing Environmental Concerns And A Heightened Awareness Of Corporate Social Responsibility,...
CORPORATE SOCIAL RESPONSIBILITY - A STUDY ON STATE BANK OF INDIA
CSR Was An Attempt To Link Business With Society. It Is A Concept Where Business Organizations Apart From Their Profitability And Growth Show Interest In Societal And Environmental Welfare By Taking The Responsibility Of Impact Of Their Act...
CORPORATE SOCIAL RESPONSIBILITY PRACTICES IN THE INDIAN FINANCIAL INSTITUTIONS - A SELECT STUDY
Most Of The Banks Use Corporate Social Responsibility (CSR) Practices As A Marketing Tool And Many Are Only Making Token Efforts Towards CSR In Tangential Ways Such As Donations To Charitable Trusts, NGOs, Sponsorship Of Events, Etc. Very F...