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Online Retailing

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Online Retailing

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Papers tagged with "Online Retailing"

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Vol 12, Issue 3 (March 2026) MARKETING

NYKAA’S MARKETING MIX AND ITS EFFECT ON CONSUMER CHOICES

This Study Examines Nykaa’s Marketing Mix And Its Effect On Consumer Choices In The Competitive Beauty And Personal Care Industry. Nykaa Has Emerged As One Of India’s Leading Online And Offline Beauty Retailers By Effectively Implementing T...

Nykaa Consumer Buying Behaviour Digital Marketing Influencer Marketing
Dr.Vadivel M, S.Sowmiya

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