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Isi

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Papers tagged with "Isi"

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Vol 11, Issue 9 (September 2025) MARKETING

An Analysis On The Effect Of Online Reviews On Student Shopping Behavior

This Study Investigates The Influence Of Online Reviews On Students’ Shopping Behavior, Focusing On How Digital Feedback Shapes Purchasing Decisions. By Examining Patterns In Student Engagement With Product Ratings, Comments, And Recommenda...

Ms. S. Subhitcha, Ms. C. Keerthana
Vol 11, Issue 9 (September 2025) Electronics Engineering

Deep Learning – Based Intelligent System For Printed Circuit Board Defect Identification

In The Fast-paced Electronics Manufacturing Industry, Ensuring Printed Circuit Board (PCB) Quality Is Vital For Producing Reliable, High-performance Devices. Traditional Methods Like Manual Inspection And Rule-based Vision Struggle With Sma...

Assist.Prof.K.Poonkodi, Assist.Prof. Dr.M.Vinoth
Vol 11, Issue 8 (August 2025) Marketing

A STUDY ON THE CONSUMER BUYING BEHAVIOUR OF SMSRTPHONES

This Research Looks At How Consumers Purchase Smartphones, Examining The Factors That Influence These Purchases. The Smartphone Market Is Highly Dynamic, And Manufacturers Need To Understand What Consumers Want In Order To Remain Competitiv...

Sathiyanithi.N, Sanjay kumar .S, Srignanasakthivel.J, Suriyabalan.D
Vol 11, Issue 8 (August 2025) Mechanical Engineering

Deep Learning For Anomaly Detection In A Blockchain- Secured Opioid Supply Chain

The Opioid Crisis Is A Significant Public Health Challenge Exacerbated By Vulnerabilities In The Conventional Supply Chain, Including Diversion, Counterfeit Drugs, And Over- Prescription. This Paper Proposes A Novel System That Leverages Bl...

Ashok A, Mukeshwaran B, Berkmans S
Vol 11, Issue 7 (July 2025) Commerce In Computer Applications

Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector

The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...

Dr. D. John Prabakaran
Vol 11, Issue 7 (July 2025) FINTECH

DIGITAL MARKETING AND ITS IMPACT ON BUSINESS GROWTH

Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting...

Divyanshi Sisodia, Dr Smita Shah
Vol 11, Issue 6 (June 2025) CSE

A DRIVING DECISION STRATEGY(DDS) BASED ON MACHINE LEARNING FOR AN AUTONOMOUS VEHICLE

A Modern-day Self-sustaining Car Determines Its Driving Method By Means Of Thinking About Solely Exterior Factors (Pedestrians, Street Conditions, Etc.) Barring Thinking About The Interior Circumstance Of The Vehicle. To Overcome Above Prob...

Bukya Mohanbabu, P. Stephen Kamal, B.Sruthi, B. Koushik
Vol 11, Issue 6 (June 2025) Finance

Lightweight Machine Learning Model For Fraud Risk Management In SMEs

This Paper Presents A Lightweight Machine Learning Model For Enterprise Fraud Risk Management (EFRM) In Small And Medium Enterprises (SMEs). Traditional Fraud Detection Systems Are Often Too Resource-intensive For SMEs, Which Face Constrain...

Rutuja Pratibha, Sahil Ambre
Vol 11, Issue 6 (June 2025) MCA

HANDLING WINDOWS SYSTEM OPERATIONS USING HAND GESTURES

The Main Goal Of The Proposed System Handling Windows System Operations Using Hand Gestures Is To Improve Human-computer Interaction Through The Ability Of Manipulation Of Windows-based Operations Through Natural Hand Movements. This Hand-c...

Dr. T. Amalraj Victoire, M.Vasuki, Hari Priya A
Vol 11, Issue 5 (May 2025) HUMAN RESOURCE MANAGEMENT

A STUDY ON IMPACT OF EMPLOYER BRANDING IN THE RECURIMENT PROCESS WITH REFERENCE TO AGNIKUL COSMOS PRIVATE LIMITED

Employer Branding Has Emerged As A Critical Factor In Attracting And Retaining Top Talent In Today’s Competitive Job Market. This Study Explores The Impact Of Employer Branding On The Recruitment Process, With Reference To Agnikul Cosmos Pr...

Kavithaannadurai, A. Josphineselsia
Vol 11, Issue 5 (May 2025) CSA

Virtual E-Marketplace Commodities Exploration Mechanism

The Virtual E-Marketplace Commodities Exploration Mechanism Is An Innovative Online Jewellery Shopping System Designed To Enhance The Digital Retail Experience. This Platform Enables Customers To Browse A Diverse Catalogue Of Jewellery, Acc...

Nandhini G, Mr. M. Krishnamoorthy
Vol 11, Issue 5 (May 2025) MCA

ALERTDRIVER: EARLY DETECTION OF FATIGUE STATES IN DRIVERS DURING LONG DRIVING STRETCHES

The Majority, Of The Accidents Were Happening Perpetually Due To Driver Drowsiness Over The Decades. Automation Has Been Playing Key Role In Many Fields To Provide Conformity And Improve The Quality Of Life Of The Users. Though Various Drow...

D. DINESH, S. PRAKASAM

UV Sterilization Robot Using Automated UV Technology

In Response To The Growing Need For Efficient And Effective Disinfection Solutions, This Paper Presents The Design And Development Of An Automated UV Sterilization Robot. Utilizing Advanced Ultraviolet (UV-C) Technology, The Robot Is Design...

Vishalini L, Lahari Kalakata K, Dhaaranya, Dr.S.Sathiya Priya, Dr.D.Arul Kumar | Dr.V.Jeyaramya
Vol 11, Issue 5 (May 2025) Electronics And Communication

A Deep Learning Driven Approach For Automated Identification And Classification Of Defects In Printed Circuit Boards

In The Fast-paced Electronics Manufacturing Industry, Ensuring The Quality Of Printed Circuit Boards (PCBs) Is Essential For Producing Reliable And High-performance Devices. Traditional Methods For PCB Defect Detection, Such As Manual Visua...

Roshini H, Thigazhvazhaki B, Dr. S. Sathiya Priya
Vol 11, Issue 5 (May 2025) Economics

A STUDY ON PROFIT MAXIMIZATION IN DECISION MAKING OF LARGE SCALE INDUSTRIES

Profit Maximization Is A Key Objective In The Decision-making Process Of Large-scale Industries, Requiring Strategic Financial Planning And Efficient Resource Allocation. Effective Capital Budgeting Techniques, Such As Net Present Value (NP...

Ms.Ragavi S, Dr. M. D. Chinnu

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