A Study On Impact Of Employer Branding In The Recuriment Process With Reference To Agnikul Cosmos Private Limited

• Author(s):

  Kavithaannadurai | A. Josphineselsia

• Keywords:

  Employer Branding, Regression, ANOVA, Chi-square, Correlation, Agnikul Cosmos Private Limits, Recruitment, Talent Acquisition.

• Abstract:

  Employer Branding Has Emerged As A Critical Factor In Attracting And Retaining Top Talent In Today’s Competitive Job Market. This Study Explores The Impact Of Employer Branding On The Recruitment Process, With Reference To Agnikul Cosmos Private Limited. The Research Aims To Analyze The Influence Of Key Employer Branding Elements, Such As Employer Value Proposition And Hiring Decisions. A Survey Was Conducted With 150 Respondents To Collect Data On The Effectiveness Of Employer Branding In Talent Acquisition. Statistical Tools Such As Regression, ANOVA, Chi-square, And Correlation Are Employed To Examine The Relationship Between Employer Branding And Recruitment Outcomes. The Findings Of This Study Will Provide Valuable Insights For Agnikul Cosmos In Enhancing Its Employer Branding Strategies To Attract And Retain High-quality Talent, Ultimately Improving Its Recruitment Efficiency And Organizational Growth.

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Other Details

• Paper id:

  IJSARTV11I5103683

• Published in:

  Volume: 11 Issue: 5 May 2025

• Publication Date:

  2025-05-26

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