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A STUDY ON COMPETITIVE ADVANTAGE OF BRITANIA BISCUITS OVER SUN FEAST WITH REFERENCE TO VELL BISCUITS PVT LTD.,
This Paper Evaluates The Competitive Dynamics Of The Indian Biscuit Industry, Comparing The Market Leader, Britannia Industries, With Its Major Challenger, ITC Limited’s Sunfeast Brand. The Empirical Investigation Is Anchored In Vell Biscui...
EXAMINE THE RELATIONSHIP OF EMOTIONAL INTELLIGENCE ON EMPLOYEE PRODUCTIVITY: A JOB SATISFACTION AS A MEDIATED FRAMEWORK
Understanding The Psychological Determinants Of Workforce Performance Has Become Increasingly Critical In Today's Competitive Organisational Landscape. This Study Examines The Relationship Of Emotional Intelligence On Employee Productivity,...
AN ANALYSIS ON CHANNELS OF DISTRIBUTION AT GRAMODHAYA VANITHA KENDRAM PRODUCTS AND SERVICES, KANJIKODE
This Study Explores The Distribution Channels Of Gramodhaya Vanitha Kendram (GVK), A Women-led Enterprise Aimed At Empowering Rural Communities Through The Production And Distribution Of Household And Eco-friendly Products. The Research Ana...
EVALUATING RISK AND RETURN IN THE FMCG SECTOR: AN EMPIRICAL ANALYSIS UNDER HEDGE EQUITY LTD PALARIVATTAM
The Project “Risk And Return Analysis Of Selected FMCG Companies Listed On NSE” Aims To Assess And Compare The Risk And Return Potential Of Various FMCG Stocks In India To Help Investors Identify Suitable Investment Opportunities. The Study...
AN INSIGHT INTO THE FAST-MOVING CONSUMER GOODS (FMCG) SECTOR IN INDIA
India Is Experiencing Rapid Growth Across Various Sectors, Including Industry, Services, And Agriculture. These Sectors Are Interlinked With The Fast-Moving Consumer Goods (FMCG) Sector, Which Caters To The Essential Requirements Of India's...
A STUDY OF CUSTOMER BUYING BEHAVIOR TOWARD SELECTED FMCG PRODUCTS DURING COVID-19 PANDEMIC WITH REFERENCE TO COIMBATORE
The Main Objective Of The Article Was To Explore The Buying Behavior Of Customer Or Consumer Consequence Of Novel Coronavirus (Covid-19) On The FMCG Products In Coimbatore. It Started With General Introduction To The Research, Objectives, S...
A STUDY ON ANALYSIS OF INDIGENOUS FMCG BRAND- PARLE-G
Bread And Biscuits Constitute The Largest Segment Of Consumer Food In India. Both Biscuits And Bread Are Items Of Mass Consumption In Our Country. Almost 2 Million Tons Of Biscuits Are Produced In India Each Year And Consumption Is Growing...