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Papers tagged with "Endorsement"
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
A STUDY ON INFLUENCE OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISION FOR ELECTRONIC PRODUCTS OF SELECTED COMPANIES AT COIMBATORE CITY
Social Media Has Become A Powerful Force In Shaping Consumer Behavior, Particularly In The Electronics Industry. Platforms Like Facebook, Instagram, YouTube, And TikTok Influence How Consumers Discover, Evaluate, And Purchase Products. Busi...
OFFLINE PAYMENT SYSTEM USING MULTILEVEL ENDORSEMENT MECHANISM
In 2016 Android Accounted For More Than 80 Percent Of All Smartphone Sales To End-users Worldwide(source-google). This Can Be Utilised To Perform A Digital Transaction Anywhere And At Anytime.This Is An Offline Payment System Using Multilev...