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Papers tagged with "Digital"

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Vol 11, Issue 9 (September 2025) MARKETING

A COMPARATIVE STUDY ON DIGITAL VS TRADITIONAL ADVERTISEMENTS OF MOBILE PHONES

This Study Investigates The Comparative Effectiveness Of Traditional And Digital Advertising In Today’s Marketing Landscape. A Structured Survey Of 250 Participants From Varied Demographic Backgrounds Was Conducted To Analyze Advertising Co...

Dr . P. Pirakatheeswari, Mr Shanmuganathan N
Vol 11, Issue 9 (September 2025) MARKETING

An Analysis On The Effect Of Online Reviews On Student Shopping Behavior

This Study Investigates The Influence Of Online Reviews On Students’ Shopping Behavior, Focusing On How Digital Feedback Shapes Purchasing Decisions. By Examining Patterns In Student Engagement With Product Ratings, Comments, And Recommenda...

Ms. S. Subhitcha, Ms. C. Keerthana
Vol 11, Issue 9 (September 2025) Marketing

A Study On The Impact Of Online Flash Sales On Consumer Buying Behaviour In Coimbatore City

The Rapid Expansion Of E-commerce Has Transformed Shopping Behavior, With Online Flash Sales Emerging As A Popular Strategy To Attract Consumers Through Time-bound Discounts And Promotional Offers. These Sales Not Only Create Excitement But...

Rishikesh.M, Ms.W.Infant Emiliya
Vol 11, Issue 9 (September 2025) Commerce – Bank Management

Financial Inclusion And Sustainable Entrepreneurship: Catalysing Women’s Empowered Livelihoods In India

This Study Investigates The Role Of Digital Literacy As A Mediator Between Enabling Factors—access To Finance, Training And Skill Development, Institutional Support, And Technology Adoption—and Women’s Empowered Livelihoods. A Sample Of 416...

Arvindh Rajasekar, Pavithra Sivagnanam
Vol 11, Issue 7 (July 2025) FINTECH

DIGITAL MARKETING AND ITS IMPACT ON BUSINESS GROWTH

Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting...

Divyanshi Sisodia, Dr Smita Shah
Vol 11, Issue 7 (July 2025) Finance

Blockchain-Powered Supply Chain Financing

In The Evolving Landscape Of Global Trade And Commerce, Traditional Supply Chain Financing (SCF) Models Face Inefficiencies Due To Centralized Structures, Opaque Operations, Delayed Payments, And High Intermediary Costs. Blockchain Technolo...

R. Ravichandran, Dr. N. Kannadasan
Vol 11, Issue 7 (July 2025) Education

Impact Of Artificial Intelligence On Student Engagement In LMS-Based Learning Environments

AI In Learning Management Systems (LMS) Is Transforming Digital Teaching And Learning. Features Like Personalized Feedback, Adaptive Learning, And Predictive Analytics Are Making Learning More Effective And Student-focused. This Study Revie...

Dr. Pramod Kumar Rajput, Dr. Jai Nath Yadav
Vol 11, Issue 6 (June 2025) FINANCE

A STUDY ON GROWTH AND FINANCIAL SUSTAINABILITY OF DIGITAL MARKETING AGENCIES

The Digital Marketing Industry, Has Shown Rapid Evolution In Recent Years, Driven By Technological Advancements And Increased, Internet Penetration. This Paper Aims To Study The Growth Trajectory And Financial Sustainability Of Digital Mark...

MANJIMA M, BALASUBRAMANIAN A

WORKSPHERE: A UNIFIED DIGITAL WORKSPACE FOR STREAMLINED COMMUNICATION, SCHEDULING, AND FILE MANAGEMENT

In The Digital Environment, Specialists Frequently Use A Broken Array Of Tools Since They Need To Talk, Schedule, And Do Duties, Thus Disorganization Occurs, Plus They Miss Opportunities For Automation. Gmail, Microsoft Outlook, Google Cale...

Mr. C.Senthilkumaran, K. Pukazhvel
Vol 11, Issue 6 (June 2025) Web Technologies

INTEGRATED SHOOL PORTAL FOR ADMIN CONTROL AND PUBLIC WEBSITE

The School Website And Admin Portal Project Aims To Provide An Integrated Digital Platform For Educational Institutions To Manage And Present School-related Information Efficiently. The System Consists Of Two Key Components: A Publicfacing...

Mr.P. LOGAIYAN, G. BALACHANDRAN
Vol 11, Issue 5 (May 2025) Management Studies

Strategic Integration Of Marketing 4.0 And Industry 4.0 For Competitive Advantage

The Mix Of Marketing 4.0 Focused On Customers And Industry 4.0, With Its Digital Technology, Provides A Solid Support For Changing Businesses Today. This Paper Analyzes How Firms In India Make Use Of These Technologies To Improve How They E...

Dr.M.Vijaya Kumar, K.Sneha, C.Rathiuksha, S.Angamuthu
Vol 11, Issue 5 (May 2025) FINANCE

Optimizing Validation And Reimbursement Processes For International Travel: A Case Study of Valeo India Private Limited

This Paper Explores The Challenges And Solutions In Optimizing Expense Validation And Reimbursement Processes For International Travel, Focusing On The Case Of Valeo India Private Ltd. The Study Highlights How Globalization And Digitization...

Swetha Muthuraj, Dr. R. Jayadurga

INTEGRATED POS AND WEIGHING MACHINE SYSTEM FOR RATION SHOP

The Public Distribution System (PDS) In India, One Of The World's Largest Government-managed Food Security Frameworks, Is Tasked With Delivering Essential Food Commodities To Economically Weaker Sections Of The Population. Despite Its Criti...

Mr.T.Raja, Aarthi M, Aswini P, Lavanya M, Sandhiya C
Vol 11, Issue 5 (May 2025) MBA

A Study on The Role of Lms In Streamlining The onboarding Process of New Employess With Reference To Careernet Technologies Pvt Ltd

Learning Management Systems (LMS) Are Becoming Increasingly Relevant In Improving Organizational Efficiency, Especially In Onboarding Procedures, As A Result Of The Quick Development Of Digital Tools In HRM. With A Particular Focus On Caree...

Gayathri K, Dr.R. Jayadurga
Vol 11, Issue 5 (May 2025) CSA

DOCK-BLOCK: A Blockchain Based Authentication System For Digital Documents

With The Rapid Growth In Information Technology And Easy Access To Cheap And Advanced Office Instruments, The Faking Of Important Documents Has Become A Significant Concern. This Project Presents A Decentralized Web Application For Digital...

Dr.K.SRINIVASAN, THULASINGAM D

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