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Vol 12, Issue 3 (March 2026)
Commerce With Professional Accounting
A Comparative Study On Online And Offline Buying Behaviour
The Rapid Growth Of Digital Technology And E-commerce Platforms Has Significantly Changed The Buying Behavior Of Consumers. At The Same Time, Traditional Offline Shopping Continues To Remain Important Due To Personal Interaction, Product In...
Online Buying Behavior
Offline Buying Behavior
Consumer Preference
Purchase Decision
Customer Satisfaction
Dr W. Saranya, Mr. S.Venkatesh