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Papers tagged with "Trust And Credibility"
Vol 11, Issue 4 (April 2025)
Marketing Management
The Impact Of Brand Awareness On Investor Behavior: A Study On Hedge Equities
Brand Awareness Plays A Pivotal Role In Influencing Investor Behaviour, Particularly In The Finance Sector Where Trust And Credibility Are Essential. In An Environment Flooded With Numerous Investment Avenues And Financial Service Providers...
Brand Awareness
Investor Behaviour
Trust And Credibility
Brand Recall And Loyalty
Investment Decision-making
Ms. Ranju Sree P.R, Dr.Sreejamol K.S