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Papers tagged with "Social Media Platforms"
Vol 11, Issue 4 (April 2025)
Social Media Advertising
The Impact Of Social Media Advertising On Consumer Purchasing Decisions: A Focus On Appeal Strategies In The Coimbatore District, Tamil Nadu
This Research Examines How Social Media Advertising Affects Consumer Purchasing Decisions In Coimbatore District, Tamil Nadu, Focusing On Various Appeal Strategies Including Emotional, Rational, And Social Appeals. It Underscores The Signif...
Madhubharathi. S, Dr. S Thirumal
Vol 10, Issue 3 (March 2024)
Integration Of Artificial Intelligence
A STUDY ON THE INTEGRATION OF ARTIFICIAL INTELLIGENCE IN THE LANDSCAPE OF SOCIAL MEDIA MARKETING
In The Rapidly Evolving Landscape Of Digital Marketing, The Integration Of Artificial Intelligence (AI) Presents A Transformative Opportunity For Businesses, Especially Digital Marketing. AI Facilitates Personalized Marketing Strategies, En...
Artificial Intelligence (AI)
Digital Marketing
Machine Learning
Sentiment Analysis
Online Consumer Behavior
Arun Sundaram. V, Dr. D. Sharon