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Papers tagged with "Marketing Communication"
The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation
This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...
ASSESSING INTEGRATED MARKETING COMMUNICATION (IMC) TOOLS IN TRINITY SUPER SPECIALTY EYE HOSPITAL, MANALI Jn, PALAKKAD
This Research Investigates The Integrated Marketing Communication (IMC) Strategies Implemented By Trinity Eye Hospital In Palakkad, Kerala, And Their Consequential Effects On Patient Engagement And Awareness. Through A Meticulously Designed...
A STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON INTEGRATED MARKETING COMMUNICATION IN RURAL MARKETING WITH SPECIAL REFERENCES IN FMCG INDUSTRY
Integrated Marketing Communication Is A Marketing Concept That Ensures All Forms Of Communication And Messages Are Carefully Linked Together. At Its Most Basic Level, Integrated Marketing Communication Or IMC Means Integrating All The Promo...