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Papers tagged with "Local Brands"

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Vol 11, Issue 9 (September 2025) B. Com Professional Accounting

A STUDY ON CONSUMER PERFERENCES ABOUT FOREIGN BRAND VS LOCAL BRAND

This Study Explores The Evolving Preferences Of Indian Consumers—particularly Youth Aged 18 To 40—toward Foreign Versus Local Soft Drink Brands, With A Focus On Coca-Cola And Thums Up. The Research Aims To Understand The Factors Influencing...

Advertising Affordability Brand Image Consumer Behavior Cultural Identity

M. Thiruselvam, Dr.Vadivel M

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Local Brands

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Local Brands

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A STUDY ON CONSUMER PERFERENCES ABOUT FOREIGN BRAND VS LOCAL BRAND

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