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Vol 3, Issue 11 (November 2017)
Marketing Management
MARKETING INNOVATIONS - A DIFFERENT PARADIGM
Firms Have Realized, How Valuable Is It To Be A First Mover, Fast Follower, Or Perhaps An Imitator. Today Innovation Has Become A Major Concern For Firms In Competing Markets. Innovation Can Be Adoption And Also Be In One Element. But Such...
S.N. Kanagarathinam, Tarak Mandal