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Green Marketing

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Green Marketing

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Papers tagged with "Green Marketing"

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Vol 11, Issue 7 (July 2025) Commerce In Computer Applications

Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector

The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...

Green Marketing Practices; Consumer Purchase Decisions; Sustainable Consumption; Indian Retail Sector; Environmental Awareness
Dr. D. John Prabakaran
Vol 6, Issue 3 (March 2020) MBA

A STUDY ON GREEN MARKETING

Now A Days Green Marketing Is A Trending Topic In The Economy. Green Marketing Is A Kind Of Selling Products And Services Within The Environmental Safe. It Is A Very Good Startegy And Fast Growing Tool In Indian Companies To Meet The Compet...

Sustainability Green Marketing Mortality Eco – Friendly Products.
Gandikota Indu, Y. Arun kumar

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