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Papers tagged with "Domestic Brands"
Vol 3, Issue 10 (October 2017)
Management
CONSUMER ATTITUDE TOWARDS PRIVATE LABELS IN COMPARISON TO DOMESTIC BRANDS
The Idea Of Private Marking / Labeling / Own Identification Is Not New Concept In India. The Beginning Of Own Identification Can Be Followed From The Past Days, Where Merchandise Of Privately Branded Goods Are Sold Alongside The National Br...
Mukesh V Agarwal, Dr D Y Patil Vidyapeeth