Impact Factor
7.883
Publish Your Paper
Submit your research manuscript for fast peer review and publication.
Submit Paper
Papers tagged with "Discriminant Index"
Vol 9, Issue 1 (January 2023)
Marketing
A STUDY ON EXTRACTING PATTERN RELATIONSHIP MODEL FOR CRM PROCESS IN SELECT PRIVATE AND PUBLIC SECTOR BANKS IN TRICHY: APPLICATION OF EXPLORATIVE FACTOR ANALYSIS
The Banking Institution Is One Of The Most Unique And Innovative Sector Regarding The Economic Development Of India. This Study Has Been Conducted To Frame The Hypothesized Valid Construct Model Of CRM Practices In Banks. The Scale Construc...
CRM Practices
Scale Development And Pattern Relationship
Judgment Sampling
Explorative Factor Analysis
Discriminant Index.
Dr.S.Suresh, Dr.A.Pappu Rajan, Dr. Michael Samanasu