The Role Of Artificial Intelligence In Transforming M - Commerce: Opportunities, Challenges, And Future Prospects

Abstract

Artificial Intelligence (AI) Is No Longer A Futuristic Concept But A Present Reality That Is Redefining Commerce Worldwide. From Intelligent Chatbots To Predictive Financial Models, AI Is Transforming How Businesses Interact With Customers, Manage Operations, And Make Decisions. This Research Paper Explores The Role Of AI In Commerce, With Special Reference To Accounting, Finance, Marketing, Human Resources, And Supply Chain Management. The Study Uses Secondary Data, Reports, And Case Examples From India And Other Economies. Apps Supported By App Stores Have Provided An Environment Of Trust For Consumers Yet Web-based M-commerce Remains Dominate With Evidence That Physical Shops Are Using M-commerce To Fight Back. Still The Real Business Prospect In M-commerce Comes From The Opportunities To Develop New Business Models And Integrating New Technologies Where Innovation And Creativity Is Highly Rewarded. The Findings Suggest That AI Offers Immense Opportunities For Efficiency, Innovation, And Inclusion. However, Challenges Such As High Implementation Costs, Data Privacy Concerns, Job Displacement, And Ethical Dilemmas Must Be Carefully Addressed. The Paper Concludes With A Forward-looking Perspective On How AI Can Drive Sustainable M-commerce If Supported By Responsible Policies And Balanced Adoption Strategies.

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