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Author(s):

H. Kavipriya | Dr.R. Jayadurga
Keywords:
Abstract:
In The Digital Age, Job Portals Have Emerged As Vital Tools In Talent Acquisition, Offering Organizations Increased Access To Diverse Talent Pools, Streamlined Recruitment Processes, And Cost-effective Hiring Solutions. This Study Investigates The Effectiveness Of Job Portals In Fulfilling The Recruitment Needs Of True View Technology Private Limited, A Technology-driven Company Operating In India’s Competitive IT Sector. The Research Aims To Evaluate The Impact Of Job Portal Features Such As User Interface, Filtering Tools, And Analytics—on Recruitment Efficiency, While Also Assessing The Quality, Relevance, And Visibility Of Applicants Sourced Through These Platforms. Using A Mixed-method Research Approach, The Study Combines Quantitative Data Collected Through Structured Surveys With Qualitative Insights Obtained From Interviews With HR Professionals At True View Technology. Key Findings Reveal Both The Benefits And Limitations Of Job Portal Usage, Including Challenges Related To Applicant Oversaturation, Fake Profiles, And Difficulties In Shortlisting Candidates. The Study Concludes By Identifying Best Practices And Offering Strategic Recommendations To Optimize The Use Of Job Portals, Ultimately Contributing To More Agile And Effective Talent Acquisition Frameworks.

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