Startup Culture Among Indian Youth

• Author(s):

  P. Sowmiya | Dr. R. Rathidevi

• Keywords:

  Startup Culture, Youth Entrepreneurship, Innovation, Entrepreneurial Intention

• Abstract:

  Startup Culture Among Indian Youth Startup Culture Has Become A Significant Driving Force In The Economic And Social Transformation Of India. In Recent Years, Indian Youth Have Increasingly Shown Interest In Entrepreneurship As A Career Option Rather Than Traditional Employment. Factors Such As Technological Advancement, Digital Platforms, Supportive Government Initiatives Like Startup India, And Easier Access To Funding Have Encouraged Young Individuals To Launch Innovative Startups. The Startup Ecosystem Has Created Opportunities For Creativity, Risk-taking, And Self-employment Among The Younger Generation. This Study Focuses On Understanding The Growth Of Startup Culture Among Indian Youth, The Motivating Factors Behind Their Entrepreneurial Intentions, And The Challenges They Face While Establishing Startups. Key Influences Include Education, Exposure To Entrepreneurial Role Models, Availability Of Incubation Centers, And The Rapid Growth Of The Digital Economy. At The Same Time, Issues Such As Financial Risk, Lack Of Experience, Market Competition, And Regulatory Challenges Continue To Affect Young Entrepreneurs. The Findings Highlight That Startup Culture Not Only Promotes Innovation And Economic Growth But Also Contributes To Job Creation And Skill Development Among Youth. Encouraging Entrepreneurship Through Training Programs, Financial Support, And Policy Initiatives Can Further Strengthen The Startup Ecosystem In India And Empower Young People To Become Job Creators Rather Than Job Seekers.

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Other Details

• Paper id:

  IJSARTV12I3104776

• Published in:

  Volume: 12 Issue: 3 March 2026

• Publication Date:

  2026-03-25

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