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Luxury Branding

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Luxury Branding

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Papers tagged with "Luxury Branding"

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Vol 12, Issue 1 (January 2026) Marketing Analytics

The Influence Of Celebrity Endorsement On Luxury Brand Trust And Loyalty: An Empirical Investigation

This Study Investigates The Effect Of Celebrity Endorsement On Luxury Brand Trust And Loyalty Among Consumers. Drawing On Source Credibility Theory And Signaling Theory, The Research Examines How Celebrity Endorser Credibility (trustworthin...

Celebrity Endorsement; Luxury Branding; Brand Trust; Brand Loyalty; Source Credibility Theory; Consumer Perception; Signaling Theory; Purchase Intention; Luxury Consumption; Marketing Communication
Dr.Swapnil S. Phadtare

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