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Papers tagged with "Indian Retail Sector"
Vol 11, Issue 7 (July 2025)
Commerce In Computer Applications
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketin...
Dr. D. John Prabakaran